Pilates Studio Discovery Questionnaire

Pilates Studio Discovery Questionnaire
Founder Vision
Why are you opening this Studio?
What inspired you to become a Pilates instructor?
What is your long-term vision for the business?
What do you want clients to feel when they walk through the door?
What makes your approach different from other Pilates studios?
If your studio became famous, what would it be known for?
Ideal Client
Who is your ideal client?
What age range are they?
What income level do they typically have?
Are they beginners, experienced practitioners, or both?
What challenges are they trying to solve
What motivates them to invest in Pilates?
Visual Direction
List Brands whose aesthetics you admire:
Do you prefer:

Other
What colors are you drawn too?
What colors do you dislike?
Should the brand feel
Naming Exploration
Are you open to:
Examples of names you love:
Would you like the name to feel:

Other
Brand Personality
If your brand were a person, how would you describe it?
What services will you offer?

Other
Do you envision this becoming:

Other
What are your goals for year 1?
What are your goals for year 5?
Anything else you would like us to know about your vision?
Should be Empty: