Clone of 2025 Secondhand Industry Income Survey

1
Your age:* This field is required.
Under 18
18-24
25-34
35-44
45-54
55-64
65 and over
2
Racial IdentityPlease select the racial identity you most closely identify with, or self describe.
Asian
Black or African American
Hispanic or Latino
Middle Eastern or North African
Native American and/or Alaskan Native
Native Hawaiian or Pacific Islander
White
Two or more races
I prefer to self describe.
3
Gender IdentityPlease select the gender you most closely identify with, or self describe.
Man
Woman
Nonbinary
Trans Person
Genderqueer
I prefer to self describe.
4
Cost of Living (by Location)* This field is required.Check all that apply to best describe your location
Tier 1 City (NYC Metro, SF/Bay Area, LA, Seattle, Boston, Washington DC or similar)
Tier 2 City (Chicago, Austin, Denver, San Diego, Philadelphia, Portland, Miami, or similar)
Tier 3 City (Atlanta, Charleston, Cincinnati, Dallas, Detroit, Houston, Indianapolis, Las Vegas, Milwaukee, Nashville, New Orleans, Orlando, Salt Lake City, St. Louis, Twin Cities, or similar)
Outside of major metros (small cities, suburbs)
Rural
Outside of the U.S.
5
Years in Business* This field is required.
0-1
2-3
3-5
6-10
11-20
20+
6
Is this business your full or part-time job?* This field is required.
Full-time job
Side-hustle (that I want to grow to full-time!)
Part-time (and I want to keep it that way.)
7
If you quit your job to start a secondhand business, how long did you "side hustle" first?
8
Hours Worked Per WeekIf you'd like to take a stab at it!
9
What was your career background before working in secondhand?* This field is required.Check what most applies
Business
Art or Entertainment
Fashion
Hospitality
Marketing & Communications
Retail
Other
10
Business Set-Up* This field is required.Select all that apply:
Brick-and-mortar store
Part of a collective
Online shop
Markets & pop-ups
11
Type of Business* This field is required.
Primarily clothing
Primarily homewares
Primarily upcycled pieces
Primarily accessories
Other
12
Gross Annual Profit* This field is required.or, your approximate sales.
Less than $10,000
$10,000 to $25,000
$25,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
$100,000 to $149,999
$150,000 or more
13
Approximate Annual Salary* This field is required.Your estimated pre-tax, take-home-pay
Less than $10,000
$10,000 to $25,000
$25,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
$100,000 to $149,999
$150,000 or more
14
Do you have a business partner(s)?
YESNO
15
Do you have paid employees or contractors?
YESNO
16
Do you discuss your product pricing strategy with other business owners?
YESNO
17
Do you discuss profit strategy, or your salary, with other business owners?
YESNO
18
Does your household have other income sources?
YESNO
19
Income Streams Within Your Business* This field is required.Select all that apply
Selling vintage (in-person or online)
Markets & pop-ups
Consignment
Renting space to other sellers
Upcycling or customizing products
Styling Services
Renting clothing
Repairing clothing
Social Media Influencing / Brand Deals
Content Creation (YouTube, writing, etc.)
Other
20
Was 2025 a better, or worse FINANCIAL year for your business than 2024?* This field is required.
2025 was much BETTER than 2024
2025 was *somewhat* better than 2024
2025 was similar to 2024
2025 was *somewhat* worse than 2024
2025 was much WORSE than 2024
2025 was my first full year in business.
21
How are you currently feeling about...Let's take a pulse on the industry...
Your Income
Pricing Product
Sourcing Inventory
Social Media
Finding Customers
Finding Community
Events and Markets
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Your Income
Pricing Product
Sourcing Inventory
Social Media
Finding Customers
Finding Community
Events and Markets
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22
What is the biggest misconception about the secondhand industry?*optional
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23
What is the biggest shift (positive, negative, or neutral) facing your business right now?*optional
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24
What are you focusing on (in your business) in the year ahead?*optional
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25
Have you experienced a mindset shift, or received helpful advice that has shaped your outlook on business finances? Please share your perspective:*optional
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26
Any additional thoughts regarding income & business finances?:*optional
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