Tropicart Retail

Application Closes: June 30th, 2026 @ 11:59PM

Title: Marketing Specialist - Full Time

Pay & Benefits:
✓ $6500 - $7000TTD per month
✓ Allowance benefits
✓ A range of discounted products and free services
✓ Paid Sick & Vacation Leave

Location: 
★ Tropicart Retail Store - Starlite Shopping Plaza Diego Martin

Working Hours:
Monday - Friday: 7:45AM - 4:15PM
Saturday: 8:45AM - 2:15PM

Summary

At Tropicart, we believe marketing isn't just about analytics; it's about radical self-expression, kinetic energy, and capturing the vibrant rhythm of unique viewpoints. You craft content that speaks volume with an emphasis on education and experience for our customers.

In this role, you won’t just be managing social media; you will breathe life into it. You will be responsible for building an engaged community, hosting on-camera content (product reviews, tips, and trends), planning content calendars, and running high-performing META ad campaigns to expand our reach Regionally.... yes we said Regionally :)

Job Description

1. On-Camera & Content Creation

• Be the Face of the Brand: Confidently host, present, and anchor video content for TikTok, Instagram Reels, and all other active social pages.

• End-to-End Creation: Concept, shoot, and edit high-quality, engaging short-form and long-form digital content (videos, photos, and copy).

• Collaborate with Design: Liaise with the in-house creative team to develop, execute, and deliver polished promotional assets and campaign-centric materials.

     2. Community Management

• Platform Ownership: Maintain a premium, active presence across all Tropicart digital properties: Instagram, TikTok, YouTube, Facebook and X.

• Engagement: Actively respond to comments, direct messages, and reviews to foster a loyal, tech-loving community.

• Brand Voice: Ensure the brand tone remains knowledgeable, accessible, premium, and strictly aligned with the retail standards set out by our policies.

      3. Content Planning & Strategy

• Campaign Calendars: Develop, schedule, and maintain an organized monthly content calendar that aligns with product launches, seasonal promotions, and local trends.

• Trend Waves: Keep a pulse on viral audio, social media trends, and platform algorithm changes to keep Tropicart ahead of the curve.

      4. Ads and Analytics

• Ad Campaign Management: Plan, build, and optimize paid advertising campaigns using META Ads Manager (Instagram & Facebook), TikTok Ads Manager and any others necessary to maximize reach, engagement, and retail traffic.
  
  

• Data-Driven Insights: Routinely analyze META Analytics and platform metrics to track performance, calculate ROI, and present actionable insights for future campaigns.

Desired Skills

• Camera-Ready: High comfort level appearing on camera. A natural storyteller with strong verbal communication and presentation skills.

• Social Native: Deep understanding of current features and audience behaviors on Instagram, TikTok, YouTube, Facebook and X.

• Tech Savvy: A passion for Apple products and the ability to easily explain tech specifications in an exciting, user-friendly way.

• META Expertise: Proven experience using META Ads Manager, TikTok Ads Manager and any others necessary for audience targeting, budget allocation, A/B testing, and ad creative optimization.
  
  

• Analytical Mindset: Proficient in reading data analytics to pivot strategies based on what the numbers say.

• Tools of the Trade: Experience with mobile video editing apps (e.g., CapCut, VN) and basic graphic design tools (e.g., Canva) is highly preferred.