• 2026 Give! Campaign Input Survey

    Share your opinions on campaign timing and terminology to shape the upcoming season.

  • As we plan the 2026 Give! Campaign, we want your input on two decisions that could affect how we structure the season. Your responses will inform our decisions and we will follow up in July with the results.

  • Section 1: Campaign Window

  • Industry trends are moving toward shorter, more concentrated giving campaigns, and we're exploring whether starting mid-November instead of November 1st could build stronger momentum and give nonprofits more lead time for planning and collaboration. We have strong data from past campaigns supporting this idea, but your input is the most important factor.

  • How would you feel about shortening the campaign window from 9 weeks to 7 weeks, keeping the January 3 end date the same?*

  • Section 2: Matching Grant Language

  • The current term “matching grant” is used for early donations that are published on the website, but the funds are not returned if the full match is not met due to donor preference, and “challenge gift” more accurately describes how the money functions. We get feedback about this confusing terminology every year from donors and nonprofits.

  • How strongly do you feel about keeping the term ‘matching grant’ versus moving to ‘challenge gift’?*
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