• Pitch to Whole Foods Market at the Bread & Jam Festival 2026

    Use this form to apply to pitch your brand as part of the Bread & Jam Festival 2026. You must have a ticket to the Festival to apply. Applications close 7th July at 10am. All eligible applications will be viewed by the buyer. You will be emailed a copy of your application after submitting, please note we are unable to make any changes on your behalf once you submit. We aim to let you know if your application is successful or not by 5pm on 10th July. If successful you will be invited to a 10-minute pitch meeting with the buyer at the Festival on the 14th or 15th July. We will be running a virtual workshop on preparing a 10-minute pitch prior to the Festival for successful applicants.

  • Whole Foods Market have a passion for working with start-ups at the forefront of new consumer trends, and are committed to the growth of small and local businesses. Their focus is on clean formulas, natural and/or organic products, and brands that are environmentally friendly and ecologically responsible. Their buyers are particularly interested in products that are new to market or exclusive, fit current trends of proteins, fibre and gut health, gluten or dairy free, vegan or vegetarian, or ‘free from’. Products can be ambient, chilled, or frozen and should be manufactured in a SALSA-certified site as a minimum. Whole Foods Market's quality standards for sourcing and ingredients guide them every day in choosing what to put on their shelves: if a product doesn’t meet their standards, they won’t sell it. Find a list of ingredients products cannot contain here: https://www.wholefoodsmarket.co.uk/food-ingredient-quality-standards.

    The Pitching Zone at the Bread & Jam Festival is powered by Nielsen IQ (NIQ).

  • Does your product match the description of what we are looking for?
  • Does your ingredient list comply with our quality standards (https://www.wholefoodsmarket.co.uk/food-ingredient-quality-standards)? (inaccurate replies will not been seen favourably)
  • Would you offer exclusivity to us?
  • Would you be willing to support the listing with a strong cost price?
  • Can you confirm that the email you've provided is the same email address that you used to buy your ticket?
  • Are you happy to be contacted by the Pitching sponsor?
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