• Pitch to CN Foods at the Bread & Jam Festival 2026

    Use this form to apply to pitch your brand as part of the Bread & Jam Festival 2026. You must have a ticket to the Festival to apply. Applications close 7th July at 10am. All eligible applications will be viewed by the buyer. You will be emailed a copy of your application after submitting, please note we are unable to make any changes on your behalf once you submit. We aim to let you know if your application is successful or not by 5pm on 10th July. If successful you will be invited to a 10-minute pitch meeting with the buyer at the Festival on the 14th or 15th July. We will be running a virtual workshop on preparing a 10-minute pitch prior to the Festival for successful applicants.
  • CN Foods is a leading FMCG distributor specialising in health food and premium convenience retail sectors. Committed to making high-quality, nourishing products accessible to all, they offer tailored solutions for independent retailers, cafés, and food service businesses, while also acting as a brand accelerator for early-stage food and drink brands looking to scale quickly through a dedicated London-based sales team. CN Foods is particularly interested in innovative, trend-led brands that are already showing strong traction within retail or foodservice and are ready to grow across London and the wider UK market, with a focus on premium convenience and impulse-led products, functional and health-focused food and drink, authentic world food flavours, high-quality chilled products with strong shelf life, and innovative snacking, beverages, sauces, ready-to-eat, and meal solution categories. They are especially drawn to brands with strong branding, a clear USP, and high rate-of-sale potential, alongside retail-ready packaging, strong shelf appeal, competitive pricing for independent retail and convenience channels, relevant accreditations where applicable (including BRC, SALSA, organic, halal, and vegan), and the operational readiness to support wider distribution and promotional activity.

    The Pitching Zone at the Bread & Jam Festival is powered by Nielsen IQ (NIQ).

  • Does your product match the description of what we are looking for?
  • Would you be willing to support the listing with a strong cost price?
  • Can you confirm that the email you've provided is the same email address that you used to buy your ticket?
  • Are you happy to be contacted by the Pitching sponsor?
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