• Pitch to Sesame Market at the Bread & Jam Festival 2026

    Use this form to apply to pitch your brand as part of the Bread & Jam Festival 2026. You must have a ticket to the Festival to apply. Applications close 7th July at 10am. All eligible applications will be viewed by the buyer. You will be emailed a copy of your application after submitting, please note we are unable to make any changes on your behalf once you submit. We aim to let you know if your application is successful or not by 5pm on 10th July. If successful you will be invited to a 10-minute pitch meeting with the buyer at the Festival on the 14th or 15th July. We will be running a virtual workshop on preparing a 10-minute pitch prior to the Festival for successful applicants.

  • Sesame is new to the market, combining modern wholesaler infrastructure with intelligent discovery, to make it effortless for restaurants, hotels, and food-led businesses to find, buy, and receive exceptional local food & drink from across the UK and beyond. Sesame focuses on innovative, high-quality foodservice products across ambient, chilled, and frozen categories, prioritising items with strong stories, clean ingredients, and craft-led production. Their buyers are looking to work with small producers and emergeing brands who are wholesale-ready, capable of fulfilling larger orders, and eager to collaborate on customer acquisition. They are continuously seeking the next standout product across desserts, bakery, sauces, drinks, frozen goods, and better-made, cleaner-label foods.

    The Pitching Zone at the Bread & Jam Festival is powered by Nielsen IQ (NIQ).

  • Does your product match the description of what we are looking for?
  • Can you confirm that the email you've provided is the same email address that you used to buy your ticket?
  • Are you happy to be contacted by the Pitching sponsor?
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