• Pitch to Abel & Cole at the Bread & Jam Festival 2026

    Use this form to apply to pitch your brand as part of the Bread & Jam Festival 2026. You must have a ticket to the Festival to apply. Applications close 7th July at 10am. All eligible applications will be viewed by the buyer. You will be emailed a copy of your application after submitting, please note we are unable to make any changes on your behalf once you submit. We aim to let you know if your application is successful or not by 5pm on 10th July. If successful you will be invited to a 10-minute pitch meeting with the buyer at the Festival on the 14th or 15th July. We will be running a virtual workshop on preparing a 10-minute pitch prior to the Festival for successful applicants.

  • Abel & Cole are often described as the original veg box scheme, but since delivering their first organic box in 1988, they’ve grown to now stock over 2,000 lines. They’re always looking for up and coming brands to introduce to their 30,000 weekly deliveries, having previously helped challenger brands such as White Rabbit Pizza, Brown Cow Organics and Cocoa Loco to great things. Their buyers are looking for products and suppliers that have a great sustainability story. Preference is given to those certified organic, BCorp, or Fairtrade but consideration is given to products that are regenerative or circular, innovative, and fully traceable. Categories considered include (but not limited to): Tea & Coffee, Biscuits, Chocolate & Confectionery, Tinned & Jarred, Cooking Sauces & Ingredients, Rice, Pasta, Noodles, Dried Fruit, Ambient Snacks, Condiments, Jams & Spreads, Dairy, Dairy Alternatives, Alcohol, Low/No Alcohol, Soft Drinks, Wellbeing/ Supplements, Chilled Convenience (Ready meals, Pies, Soups), Meat & Fish, Bakery, Meat Alternatives, Deli & Dips, Breakfast Cereals.

    The Pitching Zone at the Bread & Jam Festival is powered by Nielsen IQ (NIQ).

  • Does your product match the description of what we are looking for?
  • Are your products certified Organic?
  • Would you be willing to support the listing with a strong cost price?
  • Can you confirm that the email you've provided is the same email address that you used to buy your ticket?
  • Are you happy to be contacted by the Pitching sponsor?
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