Pitch to British Airways & IAG (International Airlines Group) at the Bread & Jam Festival 2026

Pitch to British Airways & IAG (International Airlines Group) at the Bread & Jam Festival 2026

Use this form to apply to pitch your brand as part of the Bread & Jam Festival 2026. You must have a ticket to the Festival to apply. Applications close 7th July at 10am. All eligible applications will be viewed by the buyer. You will be emailed a copy of your application after submitting, please note we are unable to make any changes on your behalf once you submit. We aim to let you know if your application is successful or not by 5pm on 10th July. If successful you will be invited to a 10-minute pitch meeting with the buyer at the Festival on the 14th or 15th July. We will be running a virtual workshop on preparing a 10-minute pitch prior to the Festival for successful applicants.
British Airways are looking to focus efforts on a premium proposition across all cabins within their food and beverage offering. Highlighting British provenance, BA are looking forward to meeting UK-based suppliers whose on-trend products reflect quality, creativity, and a distinctly British character. Their team is particularly interested in predominantly ambient snacks, both savoury and sweet, either in smaller packets or bulk load options. All products must be completely nut-free.

The Pitching Zone at the Bread & Jam Festival is powered by Nielsen IQ (NIQ).
What is your Eventbrite order number?
Please provide the order number that you were sent via email when you purchased your ticket via Eventbrite. If your order number is invalid, your application may not be passed on to the retail buyers.
What is the email address you used when you booked your spot?
Please ensure that this email address is the same one that you have used to buy your ticket on Eventbrite. If it is different, your application may not be passed on to the retail buyer.
What is your first name?
What is your last name?
What is your email address?
What is your mobile number?
This number will be used to contact you in case there are any changes. Please make sure this is accurate and we are able to get hold of you.
What's your website?
What's your brand name?
What is your company name (if different from your brand name)?
Does your product match the description of what we are looking for?
Please select one category below. If your product fits into more than one category, please fill out a separate application form for each category.
The above is how the buyers have asked us to organise the categories, so please make every effort to find the one that fits your products. If for some reason you are not able to find a category that fits, please write it here:
Please provide a description of your product(s) including USPs? (max 100 words)
What consumer trends do your products tap into?
Is your product allergen free, and if so do you have any relevant accreditiation to back this up?
What is your landed price per unit?
Which, if any, foodservice distributors do you work with?
How would your product compliment what we already have on offer?
Where is your product manufactured?
What accreditation do you or your manufacturers have (e.g. BRC, SALSA, IFS, HACCP Declaration of Conformity)?
Do you have any additional comments? (max 100 words)
Can you confirm that the email you've provided is the same email address that you used to buy your ticket?
Are you happy to be contacted by the Pitching sponsor?
Please upload ONE image of your product, 500x500px (PNG or JPEG). Please do not upload more than one image and please ensure the image is the requested dimension otherwise your application may be not be processed.

Please do not upload more than one image and please ensure the image is the requested dimension.
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