Brand Strategy Discovery Questionanaire
Provide details about your business, goals, target audience, and brand personality to help us craft your strategy.
Business Overview
Business name
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Website and social media links
What products or services do you offer?
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How long have you been in business?
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What inspired you to start your business?
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Business Goals
What are your top business goals over the next 12–24 months?
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What challenges are currently preventing your growth?
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What does success look like for your business?
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Target Audience
Who is your ideal customer?
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What problems does your business solve for your customers?
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What factors influence your customers’ buying decisions most?
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How do you want customers to feel after working with your brand?
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Brand Positioning
What makes your business different from competitors?
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How do you want people to describe your brand?
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What reputation do you want your business to be known for?
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Are there any brands you admire? If so, which ones and why?
Brand Personality
Which of these best describe your brand? (Select all that apply)
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Luxury
Casual
Bold
Minimal
Modern
Classic
Friendly
Authoritative
Creative
Corporate
List three words that best describe your brand personality.
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Additional Information
Have you previously worked with a branding professional?
Yes
No
Is there anything else we should know before creating your strategy?
Submit
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