FNB Master Makers Accelerator Program
The objective of this application is to identify high-potential creative businesses that can benefit most from business development, marketing mentorship, and market access support. The application should assess not only creativity and product quality, but also commercial viability, growth potential, scalability, and owner/s readiness.
BUSINESS & OWNER/S INFORMATION
Business name:
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Trading name:
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Owner's full name:
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First Name
Last Name
Mobile Number
*
Please enter a valid phone number.
Format: (000) 000-0000.
Email address:
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example@example.com
Address
*
Street Address
Street Address Line 2
City
State / Province
Postal / Zip Code
Website URL
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Instagram Handle
*
The KAMERS/Makers Show(s) you will be participating in between September and November 2026:
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Pretoria
Winelands
Sandton
Tell us about your business (Max 300 words)?
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0/300
What do you make or sell?(Max 150 words)
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0/150
What makes your product or brand unique?(Max 250 words)
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0/250
What inspired you to start your business?(Max 250 words)
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0/250
How long has your business been operating?
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Less than 1 year
1-2 years
3- 5 years
More than 5 years
How many people does your business currently support?
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BUSINESS PERFORMANCE
What was your approximate turnover during the last 12 months?
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Under R250,000
R250,000 – R500,000
R500,000 – R1 million
R1 million – R2 million
Above R2 million
Above R5 million
Compared to last year, your revenue has:
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Increased significantly
Stayed the same
Declined slightly
Declined significantly
What percentage of your revenue comes from: (Total must equal 100%)
What is your estimated gross margin?
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Under 30%
50–70%
Above 70%
What are your three biggest business challenges currently?(Max 250 words)
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0/250
GROWTH POTENTIAL & SCALABILITY
What is currently limiting your growth?(Choose up to three):
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Production capacity
Cash flow
Marketing
Staffing
Equipment
Distribution
Retail opportunities
Export readiness
Systems and processes
Product development
If demand doubled tomorrow, could your business fulfil it?
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Yes
Partially
No
What would need to happen for your business to double production or sales? (Max 300 words)
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0/300
Where would you like your business to be in 24 months?
MARKETING & BRAND DEVELOPMENT
How many followers do you currently have?
Approximately what percentage of your sales currently come from online channels?
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Less than 10%
10 - 25%
26 - 50%
51 -75%
More than 75%
Do you currently run paid advertising?
Yes
No
If you do, how much to you spend on average per month?
Which marketing activities do you currently use?
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Social media
Email marketing
Paid advertising
PR/media
Influencers
Wholesale catalogues
Trade shows
What is your biggest marketing challenge? (Max 250 words)
0/250
What marketing support would make the biggest difference to your business? (Max 250 words)
0/250
WORKING CAPITAL PLAN
If selected, how would you allocate the R25,000 working capital?
*
Why have you chosen these investments?(Max 300 words)
*
What measurable result do you expect this investment to generate?(Max 300 words)
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0/300
MARKET ACCESS & KAMERS PERFORMANCE
How long have you exhibited at KAMERS/Makers?
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First show
Less than 2 years
2 - 5 years
More than 5 years
What was your average turnover at your last KAMERS/Makers show?
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Less than R50,000
R50,000 - R75,000
R75,000 - R100,000
R100,000 - R150,000
R150,000 - R200,000
R200,000 - R300,000
More than R300,000
Being part of the Master Maker Accelerator Programme wil help you increase your turnover at a KAMERS/Makers show with?
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10 - 25%
25 - 50%
50 - 75%
More than 75%
GROWTH AMBITION & READINESS
Why do you want to be part of the FNB Master Maker Accelerator? (Max 300 words)
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0/300
Which areas of mentorship would be most valuable to you? Select all that apply:
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Financial planning
Pricing & margins
Production planning
Leadership
Marketing
Digital sales
Export readiness
Retail strategy
Product development
Staffing & people management
IIMPACT & JOB CREATION
How does your business contribute to your community? (Max 250 words)
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0/250
How many jobs do you hope to create over the next three years?
*
Does your business have any social, environmental, or community impact initiatives?(Max 250 words)
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0/250
SUPPORTING MEDIA
Upload 1-3 photos that best showcase your products and/or your process.
Product/Brand Photos
*
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Image of yourself
*
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Optional: A short video (max 60 seconds) introducing yourself and why you want to be part of the FNB Master Maker Accelerator Programme.
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Thank you for taking the time to fill out the application.
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