Take part in The Bread Winner Competition at the Bread & Jam Festival 2026

The Bread Winner competition is powered by Wayflyer.

Are you ready to step into the spotlight and pitch directly to investors live on stage?
Use this form to be one of the brands chosen to pitch your business in 3 minutes to a curated panel of seasoned FMCG focused Angels, VCs, Private Equity & Family Offices in a series of knockout rounds to win an incredible grand prize to propel your growth trajectory.

42 brands who are currently raising seed or pre-seed investment will be selected to compete at the Bread & Jam Festival on the 14th and 15th July 2026. Six spaces are reserved for "Mission Driven" founders (and will compete in the Impact round powered by DOEN), and 6 spaces are reserved for female founders (who will compete in the Female Founders round powered by HSBC Innovation Banking).

Apply to take part below - applications close at 10am on Wednesday 8th July 2026.
Selected brands will compete in preliminary pitching rounds, and the winner of each round goes through to the Grand Final.

The prize is a mixture of cash investment and services in kind. Please make sure you read the rules and Terms & Conditions here.

Eligibility

You must be a food or drink brand raising pre-seed or seed investment.
You must have purchased a ticket to the Bread & Jam Festival 2026 before applying.
You must agree with the terms and conditions.

Read the Terms & Conditions here.

Do you agree to the Terms & Conditions?

What is your Eventbrite order number?

Please provide the order number that you were sent via email when you purchased your ticket via Eventbrite. If your order number is invalid, your application may not be passed on to the retail buyers.

What is the email address you used when you booked your spot?

Please ensure that this email address is the same one that you have used to buy your ticket on Eventbrite. If it is different, your application may not be passed on to the retail buyer.

What is your first name?

What is your last name?

What is your email address?

What is your mobile number?

This number will be used to contact you in case there are any changes. Please make sure this is accurate and we are able to get hold of you.

What's your website?

What's your brand name?

What is your company name (if different from your brand name)?

What level of investment are you looking for?

Where is your business currently in terms of reveue?

Why did you choose to start this business?

How does your brand and/or product differentiate in the market?

How big is the realistic SAM (size of addressable market)?

What makes your business model differentiated and/or more profitable than the competition?

What is the delivered GM % now and in the future?

What’s the senior leadership team now, and who do you need to hire to deliver growth?

Who are your current investors?

How will you use the funding, and what milestones do you expect to reach with it?

Who will most likely buy your business?

The "Impact Round" powered by DOEN

Do you want to be considered for the "Impact round" powered by DOEN (you must be a mission driven business to apply)?

DOEN Question 1: Are you a mission driven business?

DOEN Question 2: What is the impact mission or impact objective of your company?

DOEN Question 3: What is the scale and urgency of the problem you are solving, and how do you measure the environmental or social impact your product makes?

The "Female Founders Round" powerd by HSBC Innovation Banking

Do you want to be considered for the "Female Founders round" powered by HSBC Innovation Banking (you must be at least 50% female owned to apply)?

HSBC Innovation Banking Question 1: Do you have a female founder?

HSBC Innovation Banking Question 2: What portion of the business do they own?

Can you confirm that the email you've provided is the same email address that you used to buy your ticket?

Are you happy to be contacted by the sponsor?

Are you ready to submit?