Community Partners:

Ascend Coffee Roasters in Vista Logo The Commons Venue Logo

An altar featuring Pedro Infante that was created by his family Festival Date: Sunday, October 11, 2026

Festival Time: 11am-5pm

Día de Muertos Vista marks a historic moment for South Santa Fe Avenue as the community comes together for the first official street closure dedicated to honoring Día de Muertos — a sacred Mexican tradition rooted in remembrance, love, and ancestral connection.

More than a festival, this is a cultural gathering created to preserve tradition, celebrate identity, and create space for generations to reconnect with their heritage. In a part of Vista often overlooked in cultural programming, this inaugural event will transform the corridor into a living tribute to those who came before us, while uplifting the stories, artistry, and traditions that continue to shape our community today.

Centered around the powerful traditions of altar-building, marigolds, music, and storytelling, Día de Muertos Vista will highlight the richness of Oaxacan Indigenous culture and the diverse regional traditions of Mexico. Families will have the opportunity to build and display community altars, honoring loved ones and sharing their stories with the public.

People shopping at a local community market in vista

The festival will feature a Main Stage, Children’s Zone, Catrina Contest, Sugar Skull Workshops, live music, traditional dance, and a curated marketplace of gente-owned brands, artists, and food vendors — all intentionally selected to reflect the soul of the culture.

This is not just about celebrating the past — it is about strengthening community in the present and ensuring future generations understand the beauty, depth, and importance of where they come from.

Indigenous dances of the state of Oaxaca known as “Danza de Los Diablos”.

Coffee vendor with people waiting in line Become part of history as we build what will become a new annual tradition for Vista — rooted in remembrance, powered by community, and created for the culture.

Company Name:

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E-mail: Please provide a valid email that is checked frequently.

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What type of business do you have?

Dia de Muertos Vista 2026 Pricing (Per 10'x10' Space):

Price Increase on July 25th!

All invoices must be paid upon receiving.

• Hot Food: $225

• Pre-Packaged Food: $125

• Single Product Snack Food: (Ice Cream, Popcorn, Churros, Elote) $150

• Beverage Vendors (No Coffee) $150

• Food Trucks: $325

• Food Prime Placement: (+$75)

• Artisans: $125

• Merchandise & Brands: $150

• Professional Services $225

• Nonprofit: $125

• Standard Corporate Booth: $350
• Corporate Premium Placement: $500

How many booth spaces do you need? You will be charged for each 10’x10’ Canopy Space at the rate for your business category.

(Food Trucks) If you are a food truck business, what is the size of your food truck?

(Food Trucks) What is the total amount of feet needed for your food truck? (I.E. Food truck is 25ft but the bumpers stick wide out so may need 27ft).

(Food Trucks): Is your service window on the driver’s side or passenger side of your food truck? All trucks are different & we want to assign your space accordingly.

What products do you sell? Please list everything. You will only be allowed to sell what is listed on your application. This helps us to limit the amount of vendors that share a similar product. *Note: There is NO Exclusivity. No weapons, THC or CBD, Pornography or Drug Paraphernalia will be allowed.

Price Range of your Products:

(Food Vendors): Do you currently have a valid license from The Department of Health for The County of San Diego? If you do not possess a valid permit at the time of applying your application will be cancelled. We may only allow fully licensed food vendors to participate in our events.

Food Vendors: What is your Permit License #? Please provide below. You must also email a digital copy of your TFF or Cottage Food Permit(s) to: themvmtbrand@gmail.com

Insurance: Do you have insurance for your business? We highly recommend having Insurance and providing us with a copy of your COI.

Only approved vendors may participate and setup for the event. We will not allow walk-in vendors. You must have a valid approval and have submitted your booth registration fees prior to event day.

Your application does not guarantee you a booth space. Every applicant is subject to approval. Prior participation in any event does not grant you seniority or priority.

Do you need to be placed away from loud music?

Are your products sensitive to the sun? *Note: This event is outdoors in the street. Every booth is subject to sun exposure.

Sponsorship Opportunities:

Would you like to participate in our promotional package? Basic Promotional Package Includes: (1) Branded post listing you as a participant of the 2026 Dia de Muertos Vista Festival with your business logo. This includes a featured post on our social media platforms, (1) Coffee drink from Ascend Coffee Roasters.

This event does not provide exclusivity.

All participants must be self sufficient. We do not provide power, canopies or tables.

We don’t provide power. Everyone must be self-sufficient.

(Food Vendors): We will give priority to the businesses that we feel provide a unique menu that includes authenticity and originality. We receive high volume of Taco Vendors and we can only approve a small number of these businesses.

It is important that all participants arrive during their assigned time slot for setup. Vehicles must be removed from the street by 10am. Participants who arrive after 9:30am will forfeit their assigned booth & their registration fee. No refunds. Please plan accordingly.

* If you are a business that sells food, baked goods, or any consumable product, you acknowledge that you have the necessary permitting from the county to conduct business. This includes sampling products. County licensing allows different privileges. Cottage Food Permits do not allow hot food sales. It is your responsibility to ensure your business is following all laws and regulations. All permits must be from the County of San Diego.

You acknowledge that you are responsible to make your booth functional and presentable. We ask all vendors to make sure their space is clean and presentable.

The organizer provides temporary vendor space for independent businesses to showcase and sell their products. Vendors must comply with all applicable local, state, and federal laws including food safety regulations.Vendor Compliance & Responsibility ClauseIndependent Vendor StatusVendor agrees that they are participating in the event as an independent business operator and not as an employee, partner, or agent of the event organizer or venue. Vendor is solely responsible for the operation of their booth and all activities conducted within their designated space.Permits & Legal ComplianceVendor agrees to obtain and maintain all required permits, licenses, and certifications necessary to operate their business, including but not limited to food permits, cottage food permits, temporary food facility permits, business licenses, and food safety certifications as required under the California Retail Food Code and regulations enforced by the County of San Diego Department of Environmental Health and Quality. Vendor assumes full responsibility for complying with all applicable local, county, state, and federal laws.Food Safety & Health RegulationsAny vendor selling or distributing food or beverages is solely responsible for following all food safety regulations, including but not limited to proper food handling, temperature control, handwashing requirements, sanitation standards, and approved food preparation practices. The event organizer does not supervise or control food preparation or service conducted by vendors.Liability & IndemnificationVendor agrees to assume all liability for their products, services, employees, equipment, and booth operations. Vendor agrees to indemnify and hold harmless the event organizer, venue, sponsors, and affiliates from any claims, damages, losses, injuries, or illnesses arising from the vendor’s participation, including but not limited to foodborne illness, product liability, or operational negligence.***Food vendors must provide proof of health permits upon request and are subject to inspection by county health officials***

We do not supply any power to food and merchandise vendors. If lighting is required, you are responsible to provide your own lights and power source.

We provide lively and unique experiences, however, sales are never guaranteed. That’s business. We do not guarantee sales.

Our events are constantly changing each month. This includes entertainment, event location on campus, indoor and outdoor settings, audience, themes, etc. You must be adaptable to volume levels of entertainment, weather conditions, and understand that you’ll be setting up both indoors and outdoors depending on the event and renters of the venue.

We are about CommUnity. We ask that you be respectful to all other participants and refrain from any acts of defamation towards the organizers, venue, and their affiliates. Any obscured acts will not be tolerated and will remove you from future events and we will inform other organizers, venues , and events that are connected to us.

I acknowledge that I am responsible for my own setups, supplies, Wi-Fi, business insurance, power source and any liabilities that may arise from participating in these events.

I understand that all permits (if applicable) must be sent immediately or submitted in this application and payment is required to reserve my space in the event. Please email your permitting after application approval to (email: themvmtbrand@gmail.com)

I, the vendor and participant acknowledge that there are no refunds. The Movement Brand, and Ascend coffee are not obligated to provide any refund for the vendor's change of schedule, employee availability, medical emergency, family emergency or event cancellation or postponement. This will include any situation the involves the lack of not submitting proper permitting (if applicable).

I, the vendor fully understand that The Movement Brand is reserving my booth upon application approval. It is my responsibility to email The Movement Brand if my schedule has changed, and I can no longer participate. I understand that if I don't communicate my availability, I am still responsible to submit my vendor registration fee because I withheld another from participating.

Liability Waiver & Assumption of Risk: I acknowledge and agree that by participating in Día de Muertos Vista, I voluntarily assume all risks associated with my participation in the event. I understand and agree that Día de Muertos Vista, the , The Movement Brand, The Commons Venue, Ascend Coffee Roasters, all volunteers, workers, community members, performing artists, and their respective employees, representatives, affiliates, and partners shall not be held liable or responsible for any injury, harm, death, accident, loss, theft, damage, or other liability that may arise before, during, or after my participation in the event.I understand that participation in this event is at my own risk and that I am solely responsible for any personal injury, property damage, financial loss, or legal obligations that may occur. This includes, but is not limited to, loss of vendor fees, merchandise, equipment, income, accidents, injuries, and any associated legal fees or claims.By signing below, I confirm that I have carefully read and fully understand the terms, conditions, risks, and responsibilities associated with participating in this event. I acknowledge that I am solely responsible for my own liability and understand that if I have concerns regarding coverage or protection, it is my responsibility to obtain and maintain my own business liability insurance.

Additional Comments/ Accomodations Needed /Requests /Questions:

If you have additional questions or comments, let us know here.

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Dia de Muertos Vista 2026 Pricing (Per 10'x10' Space):

*Price Increase on July 25th!*

All invoices must be paid upon receiving.

Price Increase on July 25th!