• NEW VENDOR INTAKE FORM

  • Thank you for your interest in partnering with Laurel Supply. We thoughtfully curate every product in our assortment to ensure it aligns with our quality standards, merchandising strategy, and overall customer experience.

    Please complete the form below with your brand and product information. Our buying team will carefully review your submission, and if your products are selected to move forward, a member of our team will be in touch with next steps.

    We appreciate your interest in becoming part of the Laurel Supply community and look forward to learning more about your brand and products!

    Warmly,

    The Laurel Supply Team

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  • IMPORTANT INFO: Laurel Supply Vendor Program Requirements & Expectations

    Before proceeding with the vendor intake process, please review the standard requirements for brands participating in Laurel Supply’s long-term assortment. By continuing, you are indicating your interest in participating in the Laurel Supply Vendor Program under the following standard requirements:

     

    • Initial Free Fill: One (1) case per approved SKU at product launch.
    • New Item Setup Fee:
      • Grocery: $200 per approved SKU; $400 per approved Ready-to-Drink (RTD) SKU.
      • HABA: $295 per approved SKU
    • Social Launch Support: One (1) Instagram Feed Post or Reel announcing your Brand’s availability at Laurel Supply.
    • Minimum Assortment Term: Six (6) months, absent quality, supply, performance, or operational concerns.
    • In-Store Demo: At least one (1) scheduled product demo required as part of the launch process. Demo Investment: $250 per event.


    How the New Item Setup Fee Supports Your Launch

    The one-time New Item Setup Fee supports the operational and merchandising work required to introduce each new SKU into Laurel Supply, including:

    • Category review and product onboarding
    • Inventory and point-of-sale system setup
    • Merchandising and category placement
    • Team communication and product awareness
    • Administrative and operational support

     

  • Please confirm below whether you would like to proceed with the Laurel Supply Vendor Program under the requirements outlined above.
  • Will you be sending samples?*

  • If you'd like to support our review process, you're welcome to submit product samples. Samples may be mailed to

    Laurel Supply Attn: Buying Team

    8445 Santa Monica Blvd, West Hollywood, CA 90069

    or dropped off in person on Wednesdays during regular business hours. Please include your brand name and contact information with all sample submissions. Product samples help us evaluate your products but do not guarantee approval or placement.

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