Retail AI Industry Benchmark

Thank you for your interest in NORA's Retail Gen AI Summit.
To receive your complimentary ticket, please take five minutes to contribute to Australia’s first Retail AI Benchmark.

Your insights will help shape the summit agenda and create the industry’s first benchmark on AI adoption. All responses are confidential and reported in aggregate only. Nothing you say will be individually attributed or quoted. Once complete, we’ll confirm your ticket and send your event details.
Name

First NameLast Name
What's your business email address?
Would you like to request additional tickets?
Please provide the details of any additional attendees below:
Which area of the business best reflects your current role?
About your organisation
1. Which best describes your organisation's current stage of AI adoption?

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1 is Informal experimentation, 7 is Embedded
2. Where do you feel AI is genuinely being driven from in your organisation?

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1 is Entirely bottom-up, individual employees experimenting, 7 is Entirely top-down, led by the board or CEO
2b. Optional: What AI use case has delivered the greatest return so far?
3. When you think about AI in your business, which best describes where it currently sits organisationally?
4. What’s the main barrier to AI adoption within your organisation?

Other
4b. Optional: Tell us why you gave this rating?
5. Has AI become a competitive advantage, or is it becoming table stakes?

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1 is AI has not yet become a competitive advantage, 7 is AI is a significant competitive advantage for our organisation
6. How are you personally staying on top of AI developments? (Select your top 3)
7. What would you specifically like us to focus on at the next summit?
8. Over the next 12 months, where are you most likely to increase AI investment? (Select up to 3)
9. What's one AI initiative your organisation abandoned and what did you learn?
A few questions tailored to your role
When you look across your leadership team, how united would you say they are on the AI direction for the business?

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1 is Everyone's on a different page, 7 is Fully aligned and pulling together
How clear is the business case you'd need to see before backing a serious AI investment?

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1 is I want it watertight and proven, 7 is I'm comfortable backing learning over certainty
How well do you feel your data foundations support the AI ambitions you have?

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1 is They don't, and it's holding us back, 7 is They're solid and AI-ready
When AI investment requests cross your desk, how confident are you in assessing the value case?

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1 is I find it genuinely hard to evaluate, 7 is I can read them as well as any other investment
How robust are the financial frameworks your organisation uses to evaluate AI investments?

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1 is We don't really have one, 7 is Well-developed and consistently applied
How visible is the ROI on AI investments your organisation has already made?

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1 is Honestly, we can't really see it, 7 is Clearly measured and reported
How confident are your marketing teams in using AI tools well, not just enthusiastically?

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1 is Lots of dabbling, not much craft, 7 is Genuinely skilled and consistent
How clear is your view on which AI marketing investments are actually driving commercial value?

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1 is It's hard to tell, 7 is Very clear, well-attributed
How well do your marketing AI tools talk to your customer data and CX systems?

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1 is Disconnected and clunky, 7 is Fully integrated, customer-aware
How well-equipped do you feel your tech team is to support the AI ambitions being set by the rest of the business?

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1 is We're stretched and under-skilled for this, 7 is Well-resourced, well-skilled, well-positioned
How well do AI investment decisions in your business reflect technical reality and constraints?

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1 is Decisions are made without us in the room, 7 is Tech is consulted and listened to
How ready is your technical infrastructure (data, platforms, integration) for the AI use cases being proposed?

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1 is We have foundational work to do first, 7 is Ready and capable today
How present is AI in the workforce conversations you're having (capability, role design, change)?

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1 is It barely comes up, 7 is It's central to everything we're planning
How well-developed are your organisation's policies on employee AI use?

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1 is We don't really have any, 7 is Well-defined and broadly understood
How does AI feature in your hiring and talent planning conversations?

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1 is It doesn't, really, 7 is It's reshaping how we think about roles and talent
How well-equipped is your tech team to support your organisation's AI ambitions?

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1 is We're stretched and under-skilled for this, 7 is Well-resourced, well-skilled, well-positioned
How well do AI investment decisions reflect technical reality and constraints?

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1 is Decisions are made without us in the room, 7 is Tech is consulted and listened to
How ready is your technical infrastructure for the AI use cases being proposed?

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1 is We have foundational work to do first, 7 is Ready and capable today
How confident is your team in deploying AI in customer-facing contexts where the brand is on the line?

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1 is Cautious, lots of unknowns, 7 is Confident and well-governed
How clearly can you see which AI use cases would genuinely move the dial on customer experience?

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1 is It's hard to separate noise from signal, 7 is Very clear, prioritised set
How well does your customer data support the AI personalisation use cases you're being pitched?

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1 is Our data isn't really ready, 7 is Data is solid and ready to use
How well does the rest of your business understand what your data can and cannot support? (Data & Analytics)

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1 is There's a real understanding gap, 7 is They get it
How well-prioritised is the data foundational work that AI ambitions actually depend on? (Data & Analytics)

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1 is Foundational work keeps losing to shiny use cases, 7 is It's properly prioritised
How ready is your current data infrastructure for the AI use cases your business is exploring? (Data & Analytics)

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1 is There's significant work to do, 7 is Genuinely ready
How well-equipped is your ecommerce team to evaluate the steady stream of new AI tools coming at you?

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1 is It's overwhelming, hard to filter, 7 is We have a clear evaluation framework
How structured is the way your business decides which AI ecomm use cases to invest in first?

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1 is 1 = We chase what's exciting, 7 is 10 = We have a clear prioritisation framework
How confident are you that your current commerce infrastructure can support the AI capabilities you want to deploy over the next 12 to 24 months?

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1 is It's a real constraint, 7 is Fully capable, no concerns
How equipped do you feel your operational teams are to actually use AI tools in their day-to-day work?

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1 is Not at all, there's a real gap, 7 is Well-equipped, using them naturally
When you think about where AI could deliver real operational value, how clearly can you see the priorities?

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1 is It's a fog of possibilities, 7 is Crystal clear, we know exactly where to focus
How well integrated are the AI tools your teams use with your core operational systems?

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1 is Standalone tools, lots of swivel-chair, 7 is Well-integrated into the operational stack
How well-equipped do you feel your part of the business is to make good decisions about AI?

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1 is There's a real capability gap, 7 is Well-positioned
How structured is the process your organisation uses to decide which AI investments to make?

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1 is It's ad-hoc, 7 is Structured and disciplined
How well does your underlying infrastructure (data, tools, integration) support the AI ambitions being set?

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1 is Significant gaps, 7 is Solid foundations
Final questions
13. What role are external partners playing in your organisation's AI adoption?
14. How prepared is your ecommerce business for customers discovering, comparing or buying products through AI-powered channels, such as AI search, shopping assistants or conversational commerce?

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1 is We haven't really started thinking about this, 7 is Actively investing and building for it
15. Is modernising your commerce infrastructure on your roadmap in the next 12 to 24 months?
16. Which retailer (globally) do you believe is using AI most effectively, and why?
Should be Empty:

Thank you for your interest in NORA's Retail Gen AI Summit.

About your organisation

A few questions tailored to your role

Final questions