Take the Pulse. Get the results.
See how teams are actually driving value, and the plays worth bringing to your team. Five minutes. Anonymous. Share your voice.
Section 1: State of AI in enterprise marketing and creative
Q1. Which best describes where your team is with AI today?
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We are not using AI in any real way yet
We are experimenting in a few areas
We use AI regularly for specific tasks
AI is built into how we work day to day
Q2. Compared to a year ago, how do you feel about AI's impact on your work?
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More Skeptical
1
2
3
4
5
6
7
8
9
More Optimistic
10
1 is More Skeptical, 10 is More Optimistic
Q3. Has AI lived up to what you expected it to do for your team?
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Fallen Short
1
2
3
4
5
6
7
8
9
Exceeded Expectations
10
1 is Fallen Short, 10 is Exceeded Expectations
Q4. How much measurable business value has AI delivered for your team so far?
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Significant, we can point to clear results
Some, but hard to measure
Little to none
We are not tracking this
Section 2: What teams want from AI
Q5. Which statement is closest to how you think about AI right now?
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I want to explore new AI capabilities and see what is possible
I want AI that improves a specific metric I am measured on
I want AI that saves my team time
I am still figuring out where AI fits
Q6. Which business metrics matter most to you this year? (choose up to 3)
Return on ad spend (ROAS)
Click-through rate
Cost per click or cost per acquisition
Conversion rate
Speed to market and creative turnaround time
Creative production cost
Brand awareness or brand lift
Engagement (views, watch time, shares)
Customer retention
Revenue or pipeline contribution
Section 3: How teams are using AI today
Q7. Where are you using AI today? (select all that apply)
Writing copy or content
Generating images
Generating or editing video
Brainstorming and ideation
Audience targeting or segmentation
Personalization
Analyzing campaign or performance data
Understanding why creative performs
Versioning or localizing content
Automating repetitive tasks
We are not using AI yet
Q8. Where has AI delivered the most value for your team so far?
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Writing copy or content
Generating images
Generating or editing video
Brainstorming and ideation
Audience targeting or segmentation
Personalization
Analyzing campaign or performance data
Understanding why creative performs
Versioning or localizing content
Automating repetitive tasks
Nowhere yet
Section 4: Ideal state for AI
Q9. If AI could do one of these reliably, which would help you most?
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Tell me why a piece of creative is performing or not
Predict how creative will perform before I spend on it
Show me exactly what to change to improve results
Turn one asset into many versions or localizations fast
Connect creative decisions to revenue
Cut the time it takes to produce creative
Reduce the cost of producing creative
Free my team from manual busywork
Q10. What is the biggest thing holding you back from getting more value out of AI?
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Hard to measure the impact
Too much hype, not enough proof
Not sure which tools are worth it
Lack of time or resources to implement
Concerns about brand safety or quality
Leadership is not bought in
Section 5: Awareness of the AI landscape
Q11. For each type of AI, what best describes where you are with it?
Rows
Never heard of it
Heard of it
Have tried it
Use it regularly
Generative AI (creating new text, images, or video)
Predictive AI (forecasting outcomes and performance)
Computer vision (analyzing what is inside your existing creative)
Conversational AI (chatbots and assistants that respond to you)
Agentic AI (tools that plan and complete tasks on their own)
Q12. Which type of AI are you most curious to explore further?
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Generative AI (creating new text, images, or video)
Predictive AI (forecasting outcomes and performance)
Computer vision (analyzing what is inside your existing creative)
Conversational AI (chatbots and assistants that respond to you)
Agentic AI (tools that plan and complete tasks on their own)
Section 6: Where AI investment is going
Q13. Over the next 12 months, how is your team's investment in AI changing?
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Increasing significantly
Increasing somewhat
Staying flat
Decreasing
Not sure
Q14. Where will most of your AI investment go next year?
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Media buying and targeting
Creative production
Creative analysis and measurement
Personalization
Automation and operations
Not Sure
Section 7: About you
Q15. Which best describes your function?
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Marketing
Creative or Design
Brand
Content or Social
Performance, Growth, or Media
Creative Operations
Marketing Operations or Analytics
Executive or General Management
Agency serving brand clients
Other
Q16. Which best describes your seniority?
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C-level or Founder
VP or SVP
Director or Head of
Manager or Team Lead
Individual contributor
Q17. Which best describes your company’s annual revenue?
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Under $50M
$50M to $100M
$100M to $500M
$500M to $1B
$1B to $5B
More than $5B
Not sure or prefer not to say
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