About the MSC UK Marketing Campaign of the Year Award
The MSC UK Marketing Campaign of the Year is presented to an MSC UK partner that delivered a specific campaign or marketing activity over a sustained period (e.g. multiple days/weeks) that featured the blue MSC ecolabel at some point during the 2025-2026 financial year. The campaign will have demonstrated the partner’s commitment to generating consumer awareness and understanding of the blue MSC ecolabel on the partner's products or menu.
This award category is a chance for you to showcase your marketing efforts which feature the MSC and your commitment to communicate to, and engage with, your consumer audiences with fish and seafood sustainability.
An expert MSC judging panel will be looking for highly innovative and inspiring marketing and/or advertising campaigns that champion your marketing and communication efforts.
Entries open: 9am on Monday, 13th July 2026.
Entries close: 5pm on Friday, 21st August 2026.
There is no cost of entry. Using the button at the bottom, you can save your progress and return to finish it later.
Why enter?
- Celebrate your marketing campaign.
- Gain recognition for your marketing efforts, your innovation, performance and best practice.
- Demonstrate your hard work and commitment to bringing certified sustainable seafood to your customers.
- Share and shout out about your award win to your partners, clients and consumers in your communications across the coming year and until our 2027 MSC UK Awards.
- Join an ever-growing community of MSC UK Award winners!
Who can enter?
All MSC UK partners who have delivered a marketing campaign or discrete activation featuring the blue MSC ecolabel at some point during the 2025-26 financial year. Entrants must choose only one campaign/activity to nominate.
Who will be judging this award?
The MSC has put together a panel of marketing and communications experts from within its global Marcomms team. As in previous years, they will be judging the entries using the criteria below.
Judging Criteria:
Each entry into this category will be assessed against the following three criteria. All aspects of the criteria are weighted equally with a rating scorecard of 1 to 5.
- Campaign creativities
The campaign has clear, eye-catching and engaging creativities that connect to the ocean and sustainability.
- MSC brand recognition
The effective use by partners of the blue MSC ecolabel, to reach consumers and enhance awareness and understanding of the MSC and seafood sustainability.
- Sustainable seafood commitment
The campaign shows clear commitment to promoting and associating the MSC with sustainable seafood and the need to protect seafood supplies for future generations.
Entry Terms and Conditions
Please answer the questions on the following page.
Entry information
This information is for internal MSC judging purposes only and will not be shared externally.