Brand Intelligence Questionnaire

Business or organization name

Owner, founder, executive director, or primary leader

Primary contact person

Industry

Business address

Street Address

Street Address Line 2

CityState / ProvincePostal / Zip CodeCountry

City and state

Service area

Phone number

Please enter a valid phone number.Format: (000) 000-0000.

Email address

example@example.com

Website

Social media usernames and platforms

Business hours

What is the correct way to write and pronounce your business or organization name?

Are there previous names, incorrect spellings, or outdated information we should never use?

Why was your business or organization created?

What is your mission?

What is your long-term vision?

What problem do you solve?

Who do you serve?

What are your primary products, services, programs, or experiences?

What makes your business or organization different from others in your industry?

What are your core values?

What part of your story is most important for people to understand?

What accomplishments, milestones, awards, partnerships, statistics, or impact should we know about?

What do you want your business or organization to become known for?

What are your primary goals at this time?

What would you like to accomplish within the next three months?

What would you like to accomplish within the next year?

What are your greatest business, branding, marketing, media, or communication challenges?

What are your current pain points?

What do you believe is preventing you from reaching your goals?

What have you tried in the past?

What has worked well?

What has not worked?

What would make this project feel successful to you?

How should success be measured?

Who is your primary audience?

Who is your secondary audience?

Where is your audience located?

What age groups do you primarily serve?

What does your audience need?

What challenges or concerns does your audience experience?

What motivates your audience to take action?

What questions do customers, clients, members, or community members ask most often?

What may prevent someone from purchasing, registering, attending, donating, booking, or working with you?

How do you want people to feel when they interact with your brand?

Are there cultural, community, racial, religious, disability, generational, regional, or industry considerations we should understand?

What assumptions should never be made about your audience?

Choose the words that best represent your brand

What three to five words best describe your brand?

How should your brand sound when communicating with the public?

Should your communication feel more:

Rows	Style
Formal or conversational?
Traditional or bold?
Corporate or community-centered?
Luxury or approachable?
Professional or playful?
Educational or entertaining?
Calm or energetic?
Direct or nurturing?
Reserved or expressive?

Are there words, phrases, greetings, sayings, or expressions you use often?

Are there words or phrases you do not want used?

Does your brand use humor?

Does your brand use slang or regional language?

Should faith-based language be included?

How should your brand communicate during serious or sensitive situations?

How should your brand respond to criticism?

What should your brand never sound like?

Please share links to videos, interviews, podcasts, speeches, social media content, or recordings that reflect your natural communication style.

Do you currently have a logo?

Please provide all available logo files.

What are your official brand colors?

Please provide color codes when available.

Are there colors you do not want used?

Do you have official fonts?

How would you describe your desired visual style?

What types of photography best represent your brand?

What types of people should appear in your images?

What locations, settings, or environments represent your brand?

Are there visual styles, icons, symbols, colors, or design elements you do not want used?

Are there previous graphics, websites, advertisements, or designs you love? Please share examples.

Are there previous designs you do not want repeated?

What do you want people to feel when they see your visual brand?

List your current services:

List your current products:

List your current programs:

List your current prices:

Are your prices public?

Do you offer packages, memberships, subscriptions, or service levels?

Which products, services, or programs should receive the most promotion?

Which offers generate the most revenue?

Which services create the greatest impact?

Are any services seasonal?

Are there services, products, prices, or programs that should no longer be promoted?

Do you currently offer discounts, promotions, or recurring specials?

What information should someone understand before purchasing, booking, registering, or working with you?

What action would you like people to take most often?

Which social media platforms do you currently use?

Which platform is your highest priority?

What type of content currently performs best?

What type of content do you enjoy creating?

What type of content do you dislike creating?

Are you comfortable appearing on camera?

Who is authorized to represent your brand publicly?

What topics should your brand discuss regularly?

What topics should your brand avoid?

Are there recurring content series you would like to create?

What information does your audience need to learn from you?

What stories should your brand tell?

Do you have testimonials, reviews, photos, videos, case studies, statistics, or media coverage we may use?

How frequently would you like content published?

What keywords should people associate with your brand?

What search phrases should help people find you online?

What should people do after viewing your content?

Have you received media coverage in the past?

Please provide links or examples.

What media outlets are important to you?

What stories or accomplishments should receive media attention?

Do you have upcoming announcements, events, launches, partnerships, programs, or milestones?

Who is authorized to speak publicly for your organization?

Would media training be helpful?

Are there sensitive issues that may affect your business, organization, leadership, or public reputation?

Are there previous concerns, complaints, controversies, legal matters, or reputational challenges we should understand?

What information should remain confidential?

Who must approve press releases, media statements, interviews, or public responses?

Who should be contacted during a public relations concern?

Please share any information that may affect strategy, messaging, media relationships, or public perception.

Event name

Event purpose

Target audience

Event date

Date

Start time

Hour Minutes

AM/PM Option

End time

Hour Minutes

AM/PM Option

Location

Full address

Street Address

Street Address Line 2

CityState / ProvincePostal / Zip CodeCountry

Host

Partners