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MSc Research Study
Women's Healthcare Products & Digital Shopping Survey
18
Questions
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1
Terms and Conditions
*
This field is required.
By selecting "I agree," you confirm you are 18+, consent to participate in this anonymous MSc research survey, and understand that participation is voluntary, responses are confidential and used only for this research, and submitted responses cannot be withdrawn.
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2
What age group do you belong to?
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 +
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3
Which country do you currently live in?
Please Select
Ireland
United Kingdom
Austria
Belgium
Denmark
France
Germany
Italy
Netherlands
Spain
Switzerland
Other European country
Outside Europe
Please Select
Ireland
United Kingdom
Austria
Belgium
Denmark
France
Germany
Italy
Netherlands
Spain
Switzerland
Other European country
Outside Europe
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4
Have you experienced any of the following? (Optional)
Select all that apply.
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5
Have you ever purchased a women's healthcare product online?
Examples include period care, menopause products, maternity or post-surgical products, pelvic health products, supplements, intimate health products, or similar.
YES
NO
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6
Which types of women's healthcare products have you purchased online?
Select all that apply
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7
How often do you purchase women's healthcare products online?
Never
Once a year
Few times a year
Monthly
More than once a month
Weekly
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8
Where do you usually discover new women's healthcare products?
Please select up to 3
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9
Which social media platforms do you use regularly?
Select all that apply
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10
Before purchasing, which sources do you typically consult?
Select all that apply
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11
When deciding whether to purchase a women's healthcare product online, how important are the following factors?
Please rate the importance of each factor when making an online purchasing decision.
Not Important
Slightly Important
Moderately Important
Very Important
Extremely Important
Customer Reviews
Row 0, Column 0
Row 0, Column 1
Row 0, Column 2
Row 0, Column 3
Row 0, Column 4
Price/Value
Row 1, Column 0
Row 1, Column 1
Row 1, Column 2
Row 1, Column 3
Row 1, Column 4
Product Information
Row 2, Column 0
Row 2, Column 1
Row 2, Column 2
Row 2, Column 3
Row 2, Column 4
Website Usability
Row 3, Column 0
Row 3, Column 1
Row 3, Column 2
Row 3, Column 3
Row 3, Column 4
Educational Content
Row 4, Column 0
Row 4, Column 1
Row 4, Column 2
Row 4, Column 3
Row 4, Column 4
Product Images/Videos
Row 5, Column 0
Row 5, Column 1
Row 5, Column 2
Row 5, Column 3
Row 5, Column 4
Brand Reputation
Row 6, Column 0
Row 6, Column 1
Row 6, Column 2
Row 6, Column 3
Row 6, Column 4
Medical/Clinical Credibility
Row 7, Column 0
Row 7, Column 1
Row 7, Column 2
Row 7, Column 3
Row 7, Column 4
Customer Reviews
Price/Value
Product Information
Website Usability
Educational Content
Product Images/Videos
Brand Reputation
Medical/Clinical Credibility
Not Important
Row 0, Column 0
Slightly Important
Row 0, Column 1
Moderately Important
Row 0, Column 2
Very Important
Row 0, Column 3
Extremely Important
Row 0, Column 4
Not Important
Row 1, Column 0
Slightly Important
Row 1, Column 1
Moderately Important
Row 1, Column 2
Very Important
Row 1, Column 3
Extremely Important
Row 1, Column 4
Not Important
Row 2, Column 0
Slightly Important
Row 2, Column 1
Moderately Important
Row 2, Column 2
Very Important
Row 2, Column 3
Extremely Important
Row 2, Column 4
Not Important
Row 3, Column 0
Slightly Important
Row 3, Column 1
Moderately Important
Row 3, Column 2
Very Important
Row 3, Column 3
Extremely Important
Row 3, Column 4
Not Important
Row 4, Column 0
Slightly Important
Row 4, Column 1
Moderately Important
Row 4, Column 2
Very Important
Row 4, Column 3
Extremely Important
Row 4, Column 4
Not Important
Row 5, Column 0
Slightly Important
Row 5, Column 1
Moderately Important
Row 5, Column 2
Very Important
Row 5, Column 3
Extremely Important
Row 5, Column 4
Not Important
Row 6, Column 0
Slightly Important
Row 6, Column 1
Moderately Important
Row 6, Column 2
Very Important
Row 6, Column 3
Extremely Important
Row 6, Column 4
Not Important
Row 7, Column 0
Slightly Important
Row 7, Column 1
Moderately Important
Row 7, Column 2
Very Important
Row 7, Column 3
Extremely Important
Row 7, Column 4
1
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12
Which website features increase your confidence when purchasing healthcare products online?
Select all that apply.
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13
Have you ever subscribed to a women's healthcare brand's email newsletter?
YES
NO
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14
Would you sign up for emails from a women's healthcare brand before purchasing?
Definitely
Not sure
Probably
Probably not
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15
Which types of emails would encourage you to subscribe?
Select all that apply
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16
Which of the following would most encourage you to purchase from a brand after receiving an email?
Discount offer
Customer reviews
New product announcement
Educational information
Clinical evidence
Limited-time offer
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17
Have you ever decided
not
to purchase a women's healthcare product because of concerns about the online experience?
YES
NO
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18
What makes you trust a women's healthcare brand online?
*
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