For the past 15 years, advances in wide-format printing technologies—especially UV flatbeds—have redefined what “print” is, opening up new opportunities for print service providers to offer “high-value print applications.” This WhatTheyThink white paper looks at these advances, the current state of wide-format printing equipment, and how two companies are using swissQprint wide-format printers to pursue high-margin projects. Ultimately, UV flatbeds are creating what are known as “high-value print applications.”
We can define “high-value print applications” as those types of print products for which shops can charge a premium, and the reason shops can charge a premium for them is that they often involve specialty substrates that require equipment and/or expertise beyond what the average wide-format or commercial print shop may possess.
Learn from 2 swissQprint customers: RENZE and Port City Signs about how their investment in swissQprint UV flatbed printers has opened up new application areas to pursue—and potential new customers.