Intellectual property (IP) refers to the intangible creations of the mind that a business can legally own and protect: its brand, inventions, designs and original works, rather than its physical assets. It mainly takes four forms: a trademark (the signs identifying a brand, such as a name or logo), a patent (a new invention or technical solution), an industrial design (a product's visual appearance) and copyright (original works such as software, text, music or images). Related rights may also apply, such as trade secrets (confidential know-how), geographical indications and utility models.