• Creative Brief | Completed by Event Owner, submitted to Creative team

     

  • CREATIVE BRIEF

    Filled out by the Event Owner and submitted to the Creative team before any design work begins. One brief per event. One page. Shared with every creative working on this project.

  • WHO USES THIS BRIEF

    Please read below, as this can vary based on Tier level.

  • Tier 1 & 2 — Required. The Event Owner completes this brief and submits it to the Creative team before any design work begins.

    Tier 3 — Required. Simplified direction is still needed before Branding builds the primary graphic.

    Tier 4 & 5 — Not required. These events use templates. No original creative work, no brief needed. This brief is completed by the Event Owner. The Creative Director or CPM receives it, reviews it, and uses it to brief the creative team and open request forms. The more specific and honest the Event Owner is in this brief, the better the creative work will be.

     

     

  • Event Tier

  • Event Tier*

  • The One Thing.

    If someone could only remember one thing after experiencing this event's creative - what is it? Please provide ONE sentence. This is the North Star for every deliverable.
  • citygate.tv1

  • Tone & Feel

  • Check all that apply

  • Tone & Feel options*

  • Visual Direction

    Please provide, any visual aspects that you would like to see in your creative deliverables.

  • Deliverables

    Check what's needed for your event.
  • Deliverable Options

  • Must Include

    Required text, logos, taglines, scripture, etc.

  • Must Avoid

    Are there any "do not's"? Colors, imagery, language, styles to avoid, etc.

  • Due Dates

    Please provide dates, in the boxes below. Refer to the Big Events SOP for how far out your deliverables should begin to be submitted.
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  • Should be Empty: