• Video Project Conversation Guide

  • 1. Let's start with your business

  • I want to understand who you are, where you work, and who will be involved in the project.

  • 2. What are we creating?

  • Let's narrow down the type of video and the offer, service, or message it needs to feature.
  • Which starting point sounds closest to what you need?
  • Where do you plan to use the video?
  • What format do you need?

  • 3. What do you want the video to do?

  • The strongest video has one clear job. We will choose the main goal and the action that should follow.
  • What is the main job of this video?
  • When the video ends, what should the viewer do?

  • 4. Who are we talking to?

  • Describe the person you most want this video to reach. Think about the customer you would be happiest to hear from.
  • Is there an age range we should keep in mind?
  • Is gender relevant to the message or casting?

  • 5. What should we say?

  • Now let's pull out the strongest message. We do not need to say everything — only what matters most.
  • Plexamedia Video Project Conversation Guide

  • 6. How should the video feel?

  • We will use this to guide the script, visuals, pacing, music, voice, and people shown on screen.
  • Which words best describe the tone?
  • Which style feels closest?

  • 7. Who or what should appear in the video?

  • We can use real people, a spokesperson, an avatar, product footage, locations, or a mix.
  • What should we feature?

  • 8. What do we already have to work with?

  • We will review anything you already have so the new video feels consistent with your brand.
  • Which assets are available?
  • Can we use information, images, or wording from your website?
  • Plexamedia Video Project Conversation Guide

  • 9. Let's finish with the call to action and next steps

  • This is the final instruction the viewer will see or hear, so it should be simple and specific.
  • Which call to action feels right?
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  • Should be Empty: