• Expression of Interest I Wine Gallery China RED Note Campaign

    Complete this EOI to showcase your wine, pricing, and marketing details for Wine Victoria’s collaboration with Wine Gallery, supported by Global Victoria.

  • Please read this important information before proceeding with your application

    Wine Victoria with the support of Global Victoria, is inviting Expressions of Interest from Victorian wineries interested in participating in a new collaboration with Wine Gallery, one of China’s leading wine retailers on RED Note, also known as Xiaohongshu.

    The campaign will promote selected Victorian wines through Wine Gallery’s established RED Note community, helping wineries increase brand visibility, connect with Chinese consumers and generate sales.

    The program may include:

    • Product listings through Wine Gallery’s online retail store
    • RED Note content featuring participating brands and wines
    • Brand storytelling and wine educationLivestream tastings and sales sessions
    • Direct sales through Wine Gallery’s retail channels

      Eligibility

      Wineries must have:
    • Wines with a recommended retail price between RMB100 and RMB800
    • Products already imported and available for sale in China
    • GACC registration completed, where applicable
    • Local stock available in China for customer order fulfilment
    • All participating wineries and individual wines will be selected by the Wine Gallery buying team.

    Program Costs and Producer Responsibilities
    The program is fully funded by Wine Victoria, with no participation or onboarding fees.

    Selected producers will be responsible for fulfilling customer orders from their existing warehouse in China.

    Wine Samples
    Following the initial EOI review, shortlisted producers may be asked to provide:

    • Stage 1 – Wine Assessment
      One bottle per shortlisted wine for evaluation by the Wine Gallery buying team.

    • Stage 2 – Campaign Preparation
      Three bottles per selected wine for photography, content creation, livestream demonstrations and tastings.

    Samples will not be returned.

    Retail Pricing and Settlement
    Wine Gallery will generally maintain each wine’s existing recommended retail price in China. Producers may also offer promotional or limited-time pricing for livestream campaigns, with the final price agreed before the campaign goes live.

    Producer settlement will be calculated as:

    Agreed sale price less 13% China tax and a 2% platform surcharge.

    For example, a wine sold for RMB180 would provide a net producer settlement of RMB153.

    Expressions of Interest close Friday, 14 August 2026.

    Places are limited and submitting an EOI does not guarantee participation. Final selection will be determined exclusively by the Wine Gallery buying team.

  • Winery and Contact Details

  • Format: (000) 000-0000.
  • Are you a current Wine Victoria member?*

  • China Market Eligibility

  • To be eligible for this campaign, submitted products must already be imported into China and available from existing local stock.
  • Are the submitted wines currently imported and available for sale in China?*
  • Is stock currently available in China for customer fulfilment?*
  • Has the relevant GACC registration been completed?*
  • Can orders be fulfilled directly from your China warehouse?*

  • Wine Submissions

  • How many wines would you like to submit?*

  • Wine 1

  • Would you be willing to offer a limited-time promotional price or discount for livestream sales?*
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  • Wine 2

  • Would you be willing to offer a limited-time promotional price or discount for livestream sales?*
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  • Wine 3

  • Would you be willing to offer a limited-time promotional price or discount for livestream sales?*
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  • Brand Marketing Materials

  • These materials will help Wine Gallery evaluate the brand and prepare campaign content.
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  • Sample Wine Process

  • Stage 1 – Initial Wine Assessment: One bottle of each shortlisted SKU will be required for professional assessment by the Wine Gallery buying team.

    Stage 2 – Campaign Preparation: For each selected wine, three additional bottles will be required for professional product photography, RED Note content creation, livestream demonstrations, product tastings and education. Sample wines will not be returned.

  • I confirm that, if shortlisted, we can provide one bottle of each shortlisted SKU for the initial assessment.*
  • I confirm that, if selected, we can provide three additional bottles of each selected SKU for campaign preparation.*
  • I understand that submitted sample wines will not be returned.*

  • Pricing and Settlement

  • Wine Gallery will generally seek to maintain the product’s existing recommended retail price in China; promotional pricing or limited-time discounts are encouraged for RED Note livestreams and any promotional price will be agreed before launch.
  • Producer settlement amount = Agreed promotional retail price less 13% China tax and less 2% platform surcharge.
  • Promotional retail price RMB180; less 13% China tax RMB23.40; less 2% platform surcharge RMB3.60; producer settlement amount RMB153.00.
  • I have read and understood the indicative pricing and settlement arrangements.*
  • I understand that the final promotional retail price will be agreed before the product goes live.*

  • Declaration

  • I confirm that the information provided in this Expression of Interest is accurate.*
  • I confirm that the submitted wines are currently available in China and can be fulfilled from local stock.*
  • I authorise Wine Victoria to share this submission and the uploaded materials with Wine Gallery for assessment and campaign-planning purposes.*
  • I understand that Wine Gallery will make the final selection of participating wineries and individual products.*
  • I understand that submitting an Expression of Interest does not guarantee selection or participation.*
  • Date*
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