• Participant Information and Consent

    You are invited to participate in a research study conducted by Srinidhi Easwaramurthy under the supervision of Professor Karen Tejedor Bowen as part of a Master’s dissertation at the University of Leeds. This study explores How beauty and skincare pop-up brand experiences influence consumers’ perceptions, engagement, and emotional attachment towards brands among Generation Z university students in the United Kingdom. If you choose to participate, you will be asked to view examples of beauty and skincare pop-up brand experiences through images and complete a short questionnaire about your perceptions and opinions. The questionnaire will take approximately 5–10 minutes to complete. Your participation is completely voluntary. Your responses will be anonymous, and no personally identifiable information will be collected. The data collected will only be used for academic research purposes. For any questions regarding this study, please contact: Srinidhi Easwaramurthy. Email: wdvv0320@leeds.ac.uk
  • By selecting “I consent” and continuing with the questionnaire, you confirm that: You have read and understood the information provided. You understand that participation is voluntary. You agree to take part in this research study.*
  • 1. Are you currently a university student in the United Kingdom?*
  • 2. What is your age?*
  • 3. What is your gender?*
  • 4. Have you purchased beauty or skincare products within the past 12 months?*

  • Section B: Pop-Up Brand Experience

    Instructions for Viewing the Pop-Up Brand Experiences

    Please carefully observe the following examples of beauty and skincare pop-up environments. The images illustrate temporary experiential retail spaces designed to engage consumers through immersive store design, interactive product displays, product testing opportunities and brand storytelling.

    Please imagine that you are visiting these pop-up spaces in person and answer the following questions based on your perceptions of these experiences.

    The images will be shown again at different stages of the questionnaire to help you answer each section. You do not need to memorise the images or recall specific details. Please focus on your overall impression of the pop-up experiences when responding to each question.

  • Please indicate the extent to which you agree or disagree with each statement by selecting the option that best represents your opinion. All statements will be measured using a 7-point Likert scale, where 1 represents “Strongly Disagree” and 7 represents “Strongly Agree.”

  • 1. The beauty pop-up experience would appeal to my senses.*
  • 2. The pop-up appears visually attractive.*
  • 3. The pop-up would make me feel excited*
  • 4. The pop-up would create positive emotions.*
  • 5. The pop-up would encourage me to actively interact with the brand.*
  • 6. The pop-up would stimulate my curiosity about the brand.*
  • 7. The pop-up would make me think differently about the brand.*

  • Section C: Experiential Engagement

    Instructions for Viewing the Pop-Up Brand Experiences

    Please carefully observe the following examples of beauty and skincare pop-up environments. The images illustrate temporary experiential retail spaces designed to engage consumers through immersive store design, interactive product displays, product testing opportunities and brand storytelling.

    Please imagine that you are visiting these pop-up spaces in person and answer the following questions based on your perceptions of these experiences.

    The images will be shown again at different stages of the questionnaire to help you answer each section. You do not need to memorise the images or recall specific details. Please focus on your overall impression of the pop-up experiences when responding to each question.

  • Please indicate the extent to which you agree or disagree with each statement by selecting the option that best represents your opinion. All statements will be measured using a 7-point Likert scale, where 1 represents “Strongly Disagree” and 7 represents “Strongly Agree.”

  • 1. The beauty pop-up experience would appeal to my senses.*
  • 2. I would pay close attention throughout the experience.*
  • 3. I would enjoy actively participating in this pop-up.*
  • 3. I would enjoy actively participating in this pop-up.*
  • 4. I would feel emotionally engaged while experiencing this pop-up.*
  • 5. I would become immersed in the experience.*

  • Section D: Perceived Brand Identity Authenticity

    Instructions for Viewing the Pop-Up Brand Experiences

    Please carefully observe the following examples of beauty and skincare pop-up environments. The images illustrate temporary experiential retail spaces designed to engage consumers through immersive store design, interactive product displays, product testing opportunities and brand storytelling.

    Please imagine that you are visiting these pop-up spaces in person and answer the following questions based on your perceptions of these experiences.

    The images will be shown again at different stages of the questionnaire to help you answer each section. You do not need to memorise the images or recall specific details. Please focus on your overall impression of the pop-up experiences when responding to each question.

  • Attention check. To confirm that you are carefully reading the questions, please select “Agree” for this statement. I am currently completing a questionnaire about beauty and skincare pop-up brand experiences.*

  • Little About TIRTIR

    TIRTIR is a Korean beauty brand known for combining Korean skincare innovation with natural-inspired ingredients and a focus on gentle, effective beauty solutions. The brand’s Matcha skincare collection highlights the use of matcha as a key ingredient, reflecting themes of freshness, wellness and mindful skincare.

    The TIRTIR Matcha Skincare Pop-Up in SoHo was designed as an immersive brand experience, allowing visitors to explore the product range through interactive displays, sensory elements and a visually engaging environment. The space aimed to communicate the brand’s skincare philosophy and create a deeper connection between consumers and the brand.

    Please answer the following questions based on your perception of this pop-up experience and how well you feel it represents the brand.

  • Please indicate the extent to which you agree or disagree with each statement by selecting the option that best represents your opinion. All statements will be measured using a 7-point Likert scale, where 1 represents “Strongly Disagree” and 7 represents “Strongly Agree.”

  • 1. The pop-up communicates the brand's identity clearly.*
  • 2. The brand appears genuine.*
  • 3. The brand seems true to its values.*
  • 4. The pop-up reflects what the brand genuinely stands for.*
  • 5. The brand appears authentic.*

  • Section E: Emotional Brand Attachment

    Instructions for Viewing the Pop-Up Brand Experiences

    Please carefully observe the following examples of beauty and skincare pop-up environments. The images illustrate temporary experiential retail spaces designed to engage consumers through immersive store design, interactive product displays, product testing opportunities and brand storytelling.

    Please imagine that you are visiting these pop-up spaces in person and answer the following questions based on your perceptions of these experiences.

    The images will be shown again at different stages of the questionnaire to help you answer each section. You do not need to memorise the images or recall specific details. Please focus on your overall impression of the pop-up experiences when responding to each question.

  • Please indicate the extent to which you agree or disagree with each statement by selecting the option that best represents your opinion. All statements will be measured using a 7-point Likert scale, where 1 represents “Strongly Disagree” and 7 represents “Strongly Agree.”

  • 1. I could develop a strong emotional connection with this brand.*
  • 2. I would feel emotionally attached to this brand.*
  • 3. This brand could become personally meaningful to me.*
  • 4. I would miss this brand if it were no longer available.*
  • 5. I could imagine this brand becoming one of my preferred beauty or skincare brands.*
  • Select the option which best represents you opinion, 1 represents "Extremely Familiar" and 7 represents "Not Familiar At All." Before today, how familiar were you with the beauty brands shown in the images.*
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