DriverKeep Driver Retention Assessment
Company Information
Representative Name
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Representative Number
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1. Company Name
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2. Number of CDL Drivers
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3. Number of Locations
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4. Average Driver Turnover Rate
5. Fleet Type (Dedicated, Regional, OTR, Local, Mixed)
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6. Who is responsible for driver retention?
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7. How many recruiters do you currently employ?
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Current Retention Challenges
1. What is your biggest driver retention challenge today?
2. At what point do you lose the most drivers? (Before Orientation, First 30 Days, First 90 Days, After One Year, Other)
3. Approximately how many drivers have you lost in the last 12 months?
4. What are the top three reasons drivers leave?
5. What does one driver resignation typically cost your company?
6. If you could improve one area of retention immediately, what would it be?
Pulse Checks
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1. Do you check in with drivers regularly?
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2. How are check-ins conducted?
3. How quickly can you identify an unhappy driver?
4. Would real-time satisfaction scores help management intervene sooner?
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Entrance & Exit Surveys
1. Do you conduct entrance surveys?
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2. Do you conduct exit interviews consistently?
3. Do survey results lead to policy changes?
4. Are responses stored and analyzed?
Early Warning System
1. Can you identify drivers likely to quit before notice?
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2. What warning signs do you track?
3. How often are managers alerted?
4. Have you been surprised by resignations?
5. Would early risk alerts be valuable?
Retention Analytics
1. What retention metrics do you monitor?
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2. Can you analyze trends by terminal, dispatcher, tenure, route, or pay?
3. How often do you review retention data?
4. Are reports automated?
Quarterly Retention Reports
1. Do executives receive formal retention reports?
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2. How often are they reviewed?
3. Are reports data-driven with recommendations?
CDL Legal Access
1. Do drivers have CDL legal protection?
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2. Do legal issues contribute to turnover?
3. Would legal benefits improve recruiting and retention?
Wellness
1. Do you offer wellness programs?
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2. What wellness topics are covered?
3. Do healthier drivers stay longer?
4. How important is wellness in recruiting?
Leadership & Culture
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1. How often do executives communicate with drivers?
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2. How are drivers recognized?
3. How do you celebrate milestones?
4. Do drivers feel heard?
5. How would drivers rate your culture (1-10)?
Success Metrics
1. What retention goal do you want to achieve this year?
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2. Which outcome matters most: reduce turnover, improve satisfaction, improve 90-day retention, improve wellness, reduce recruiting costs, improve culture?
Buying Readiness
1. Which DriverKeep package best fits your needs (Core, Retention+, Total Driver)?
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2. Which features are most valuable?
3. What would prevent implementation?
4. If DriverKeep demonstrated ROI within 90 days, would you move forward?
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