The SMPS South Florida PALM Awards recognize excellence in marketing strategy, creativity, execution, and measurable results across the A/E/C industry.

Inspired by the SMPS National Marketing Communication Awards (MCAs), this program is designed to celebrate exceptional work while preparing members to compete on the national stage. Submission requirements intentionally mirror the National MCA program, allowing entrants to build upon their chapter submissions for future national award consideration.

ELIGIBILITY

• Entries must be submitted by a current SMPS South Florida member or by a firm with at least one active SMPS South Florida member.
• Work must have been completed between January 1, 2025 and June 30, 2026.
• Entries may be submitted by an individual or team and may include work developed in collaboration with consultants or outside partners.
• Multiple entries are permitted.
• Judges reserve the right to withhold an award if submissions do not meet the standards of excellence.

BRAND & COMMUNICATIONS
Recognizes exceptional internal/external print or integrated communication materials that strengthen a firm’s brand, communicate value, and/or support client pursuits.

Examples include:

• Statements of Qualifications/pursuit materials
• Brochures and corporate collateral
• Annual reports and publications
• Brand refreshes and brand campaigns
• Recruiting materials
• Internal communications
• Project sheets

JUDGING CRITERIA
Entries will be evaluated by marketing professionals from outside the SMPS South Florida Chapter to ensure an impartial review. Judges will evaluate each submission using the six required response areas. Each section is assigned a point value based on its importance, with a maximum combined score of 100 points.

What Judges Are Looking For
Judges are looking beyond attractive marketing pieces to understand the thinking behind the work. Successful entries will clearly demonstrate how strategy, creativity, execution, and measurable results worked together to achieve a defined business objective.

Awards will recognize excellence—not simply participation.

CREATIVE BRIEF - 15 POINTS

Provide a concise overview of your submission.
Include:

• The challenge or opportunity
• Your overall strategy
• Why this project deserves recognition

250 words maximum

MARKETING OBJECTIVES - 20 POINTS

Describe the goals established for the project.
Include:

• Marketing objectives
• Timeframe
• Budget (optional)
• Methodology for collecting and evaluating results

150 words maximum

TARGET AUDIENCE - 15 POINTS

Describe your intended audience.
Include:

• Who you were trying to reach (target audience)?
• What is their size/composition/location?
• Distribution or engagement goals

75 words maximum

RESEARCH & PLANNING - 15 POINTS

Describe the research and planning that informed your strategy.
Include any/all that are applicable:

• Market research
• Competitive analysis
• Planning process
• Production and delivery approach

150 words maximum

MESSAGING - 15 POINTS

What was the primary message or call to action?

Describe the key idea you wanted your audience to remember.

75 words maximum

RESULTS & IMPACT- 20 POINTS

Demonstrate the effectiveness of your work. Whenever possible, include measurable results.

Examples may include:

• Return on investment
• New opportunities generated
• Client feedback
• Engagement metrics
• Business development outcomes
• Recruitment success
• Brand awareness
• Website analytics
• Social media performance
• Lessons learned

150 words maximum

ENTRY IMAGE UPLOAD 

This will be showcased on the SMPS South Florida website if it is selected as a finalist. All images uploaded will be used for judging purposes.

Please upload a clean, clear image that best represents your entry. Use the fields below to upload additional images to best illustrate your entry. A minimum of three different images is required for all entries.

Specifications: File size must be under 5 MB. 300dpi, 3000 pixels for either width or height measurement. If you are using a copied or clone form, be sure to delete the previously saved file and replace it with a new one.