Thursday, January 28th, 2027 - Peninsula Beverly Hills
*targeting 30 total wineries
THE STARS OF CABERNET IS LA'S GREATEST CABERNET GATHERING - targeting top accounts all day and great consumers all night
For years, this event has served as THE FLAGSHIP gathering, collecting amazing energy and gravity in the city, resulting in great PR, marketing, quality association, and long lasting impact.
LA is one of the greatest wine markets in the world and this is one of the greatest events.
Many of the best wineries in the world visit repeatedly! We want to be part of a great long-term strategy. Thank you for making STARS of Cabernet a priority for your brand.
Revised format for the 19th Iteration
Each year we react to marketplace changes and work to improve the ROI of the participating sponsor wineries. We want to remain at the PINNACLE of events - and have modified the consumer experience. We believe this improves your spend and the guest experience simultaneously. New for the 19th Edition: The consumer portion will be hosted earlier to elevate the experience. We have added a single WINE order form to encourage wine orders and data collection. New for the 19th Edition: An order form will be created offering guests a choice: A. winery to ship directly. B. winery to hold for pickup. C. EFFICIENT CONSOLIDATION: LearnAboutWine and our partner MERCHANTOFWINE will offer consolidated delivery. (allowing you to sell the wine directly to the guest and then ship it to LearnAboutWine for our low price Consolidated delivery).
We have increased the experience to include an afterparty which allows the winery professionals to depart at 8pm, and added a live auction, late night magic and music act (AKA "The After Party.")
Minimum retail price (MSRP) of $60 - Import can be lower with pre-approval (South Africa, Argentina, Chile, France, Other). Wineries are strongly encouraged to have winemakers or principals attend, as their presence will be leveraged and rewarded with enhanced brand promotion and social media messaging. This event consistently draws a significant contingent of high-quality trade professionals and features a high tier Los Angeles consumer, with tickets averaging $400-$500.
Event Capacity: Targeting 30 wineries at Peninsula Beverly Hills
TRADE: Targeting 200 meticulously vetted, high-quality trade professionals will RSVP.
CONSUMER: 125 consumer tasting attendees to be sold out.
Benefits of Participation:
-Position your brand alongside top-tier buyers from both the trade and consumer sectors.
-Immediate ROI - a list of all trade participants and contact information.
-The association with exceptional quality will generate significant momentum for increased business and distribution growth.
-Provides a platform for the discovery of new brands.
-High touch, High end event with a very on point attendee
-Each participating brand is permitted to showcase a maximum of FOUR wine/SKU selections. note: Only one of these selections may be a white wine.
OBJECTIVE: To present the foremost efforts in Cabernet Sauvignon. All regions are welcome, including Napa Valley, Paso Robles, Sonoma, Washington, Bordeaux, Chile, Argentina, Australia, and all other esteemed growing areas.
Trade and consumer wine selections may differ; separate event brochures will be produced for each segment.
Following registration, a comprehensive questionnaire will be distributed to collect all necessary materials for marketing and event brochure compilation.
Effective, Efficient, Amazing Quality!
CLICK HERE to view who has attended our Great Wines of the World 2026 & STARS of Cabernet 2025 events!
CLICK HERE to view pictures of our recent STARS of Cabernet event.
SPONSORS
CHARITY
The charity helps with PR and with licensing. Please prepare a wine-related auction item or package (Magnums preferred). Due to limited space at the venue - this auction will only be online and open nationally. While we have a minimum $100 value, if you have something spectacular - a guest house package or a limited item - it could help our auction go big and would be mentioned in our commercials and videos. Unite the United Foundation raising charitable funds for Children's Hospital Los Angeles 501 (c) (3) Nonprofit ID# 20-4926588.
