• The State of Brand IP in Purpose-Driven Organisations 2026

    Answer this 10-minute survey about how your organisation documents ownership of commissioned creative work—your responses are aggregated and you may withdraw up to 20 November 2026.

  • Before you begin

  • This is a research survey run by 4to Studio LLC, a creative studio in Miami, Florida. We are trying to find out something nobody has measured: how purpose-driven organisations actually own  or fail to own  the brand work they pay for. It takes nine to twelve minutes. There are no trick questions and no wrong answers. Several questions ask about things that may have gone badly. Those are the useful ones. WHAT WE WILL DO WITH YOUR ANSWERS · Findings are reported in aggregate. Your organisation is never named without your written permission. · Nothing you write is quoted unless you tick the quotation permission at the end, and a quote is anonymised by default even then. · We publish the methodology alongside the findings, including the fact that this is a self-selected sample rather than a representative one. · The dataset is not sold, shared with third parties, or used to market to you. WHAT YOU ARE AGREEING TO, AND WHAT YOU ARE NOT · Participation is voluntary. You may skip any question and still submit. · You may stop at any point. An unfinished response is not used. · You may withdraw your response after submitting. Email us with your organisation name and we will delete it — up to the point of publication, after which aggregate figures cannot be unpicked. · Agreeing here does not sign you up to anything. Whether you receive the published report is a separate choice, asked at the end. PRACTICAL DETAILS · We ask for your organisation name and email at the end so we can send you the report and remove duplicate responses. Both are optional. · Responses are held for two years after publication, then deleted. · Questions, or a request to withdraw: hello@4tostudio.com · Expected publication: Q1 2027.

  • About your organisation

  • Organisation type*
  • Annual operating budget*
  • Number of paid staff*
  • Your role*
  • Visibility into how creative work is commissioned*

  • What you have commissioned

  • What has been commissioned in the last five years?*
  • Who produced your current visual identity?*
  • Approximate spend on the most recent identity work*
  • Was any of it funded by a restricted grant?*
  • If yes, did the grant terms address ownership?

  • Ownership and documentation

  • Is there a written agreement covering the current visual identity?*
  • Could you locate it within 24 hours?*
  • Does it state who owns the copyright?*
  • If it is a licence, what limits apply?
  • Do you hold the editable source files?*
  • Is your logo registered as a trademark?*
  • Were any assets produced by a volunteer board member or pro-bono contributor without a written assignment?*
  • Has your organisation ever been unable to use, modify, or reproduce its own brand asset because of an ownership or file-access problem?*
  • Where has ownership come up?*

  • After delivery

  • Who maintains your brand since delivery?*
  • Do you have written brand guidelines?*
  • How many people can create branded material without review?*
  • Have you rebranded or refreshed in the last five years?*

  • Cost and follow-up

  • Was any part of that rebrand driven by an ownership source-file or documentation problem rather than strategy?*
  • In the last 12 months, how much staff time was spent recreating brand assets that already existed?*
  • Has your organisation paid more than once for the same asset?*
  • Whose responsibility is it to raise the ownership question?*
  • May we quote your response?*
  • May we contact you for a 30-minute follow-up interview?
  • Would you like to receive the published report and the Orange Moon newsletter?
  • Should be Empty: