Job Summary:
We are seeking a dynamic, detail-oriented, and results-driven Wholesale Coordinator to spearhead and lead our wholesale business. This role blends relationship focused B2B sales with backend operational execution, making it ideal for a self-starter who thrives in both people facing and process driven work. This role is responsible for managing wholesale accounts, driving new business, and will manage the business lifecycle with a focus on results, collaboration, and operational excellence. You will also represent our brand at key industry trade shows and pop-up events, supporting both pre-show planning and post-show execution.
Key Responsibilities:
Wholesale Sales & Account Strategy
- Drive wholesale revenue by acquiring new accounts and nurturing existing partnerships.
- Manage the full sales cycle—from outreach and onboarding to reordering and retention.
- Develop and execute seasonal sales strategies and wholesale promotions.
- Maintain account info and communication via CRM and wholesale platforms (e.g., Shopify B2B, Faire, FashionGo).
Trade Show & Event Management
- Plan, coordinate, and attend trade shows and wholesale markets across the region/nation.
- Represent the brand at events, focusing on buyer engagement and lead generation.
- Oversee booth setup, product display, sales materials, and merchandising in collaboration with marketing and creative teams.
- Support pre-show logistics and post-show order fulfillment.
Order Processing & Fulfillment
- Accurately enter and manage wholesale orders through systems such as Shopify B2B, Faire, and FashionGo.
- Coordinate with warehouse and logistics teams to ensure timely, accurate delivery.
- Monitor backorders, lead times, and proactively communicate with customers on order status.
Inventory & Seasonal Planning
- Monitor wholesale inventory levels and collaborate with production on restock needs based on sales forecasts.
- Work cross-functionally with planning and product teams to align supply with demand for wholesale channels.
Customer Support & System Maintenance
- Onboard new wholesale partners and ensure accurate setup in order and CRM systems.
- Handle inquiries related to product specs, availability, shipping timelines, and order tracking.
Reporting & Analysis
- Track sales performance, fulfillment metrics, and account activity.
Report on trade show ROI and operational KPIs, using tools such as Excel/Google Sheets.
Qualifications:
- 3–5+ years in wholesale sales, operations, or account management within retail, fashion, lifestyle, or consumer goods.
- Proven experience with trade show execution and B2B client acquisition.
- Strong understanding of wholesale operations, order flow, and fulfillment.
- Experience with CRM and wholesale platforms
- Excellent communication, negotiation, and interpersonal skills.
- Highly organized with the ability to manage multiple priorities and tight timelines.
- Proficiency in Excel/Google Sheets and basic reporting tools.
- Willingness and ability to travel regularly for trade shows and client meetings.