The Playbook

The Playbook

Takes about 6 minutes. Your answers plus your actual content are used to build your personalized plan. Delivered within 48 hours.
Section 1: The basics
Full Name

First NameLast Name
Age
City / Location
Email
example@example.com
Describe yourself in 1-2 sentences like you would to a stranger (who you are, what you do, what makes you different)
What's your cultural background, and does it show up in your daily life? How?
The Only Question That Really Matters
What do you do every single day, without trying? List everything, even the boring things.
Wake-up rituals, food, the language you speak at home, your commute, your job, the people you see. Your content pillars come from this list.
Section 2: Your Platforms
Instagram handle
Works best on public accounts, since we read your last 40 posts. If yours is private, flip it to public for the next 24 hours and you'll get a much sharper plan.
TikTok handle
A post you were sure would do well, but flopped. What was it?
Section 3: What You Do
What do you do professionally or what are you building?
What do you want to be KNOWN for on social media?
What makes you DIFFERENT from everyone else in that niche?
Section 4: Your Story
Have you moved countries, cities, or lived between two worlds?
Your hot take or unpopular opinion about your world or niche
Section 5: Your Audience
Who do you want in your comments? Describe one person.
Section 6: Your Style + Personality
How would your best friend describe your personality in 3 words?
Content you enjoy making (check all that apply)
Content that feels hardest / most uncomfortable (check all that apply)
2-3 creators you love and WHY
Section 7: Filming + Reality
What do you film with? (check all that apply)
How many weeks of content do you want to post per month, realistically?
How many posts per week can you realistically commit to? (we build your entire plan around this number)
Upcoming events, trips, or moments worth filming
Section 8: Boundaries
Hard boundaries — anything your plan should NOT include
Should be Empty:

Section 1: The basics

The Only Question That Really Matters

Section 2: Your Platforms

Section 3: What You Do

Section 4: Your Story

Section 5: Your Audience

Section 6: Your Style + Personality

Section 7: Filming + Reality

Section 8: Boundaries