BAPL Best British Apple Launch Award – 2026 Entry Form
Enter your campaign for the British Apples & Pears Limited (BAPL) Best British Apple Launch Award. This award recognises the most impactful, creative, and effective campaign to support the launch of the 2026 British apple season (September to November). 🗓 Entry deadline: 31 January 2027. ✅ Free to enter. 📣 Winner announced: Spring 2027
Section 1: Retailer details
Retailer name
*
Primary contact name
*
Job title
*
Email
*
example@example.com
Phone number
*
Type of retailer
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Bricks and mortar only
Online only
Both bricks and mortar and online
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Section 2: Campaign overview
Campaign title
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Brief campaign overview
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Max 200 words. Describe your campaign concept, scope and objectives
Campaign timing
*
e.g. 1 Sep - 31 Oct 2025
Channels used
*
In-store point-of-sale
Website
Social media
In-store magazine
TV or radio advertising
PR or media coverage
Internal/staff communications
Loyalty programme activities
Other, please specify
Upload campaign creative assets
*
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Section 3: Judging criteria
Campaign creativity and innovation (20%)
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Max 300 words. Originality, storytelling, seasonality and Britishness
Execution quality (20%)
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Max 300 words. Strong visual impact in-store or online – extra space in store, aisle ends, etc. Seamless and effective execution across marketing channels (POS, social, in-store magazine, website etc.). Staff engagement or training initiatives (if applicable)
Impact (40%)
*
Max 300 words. Increase share of British apple sales. Demonstrable sales uplift (revenue and/or volume). Reach and or sentiment of customers (social media reach and engagement, media coverage, customer feedback, advertising reach, etc.). Increase category penetration/switching
Upload supporting data for impact (optional)
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Support for British growers (20%)
*
Max 300 words. Promotion of Britishness. Direct collaboration with UK growers. Visibility of grower stories.
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Section 4: Additional information
Anything else you'd like the judges to know?
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Section 5: Declaration and submission
I confirm that the information provided is accurate and that this campaign was run by the retailer named during the 2026 British apple season (September to November)
*
Confirm
I consent to BAPL using elements of this entry in publicity if the campaign is shortlisted or wins,
*
Consent
Submit
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