The AI Radar for Brand identity & Packaging designer
This survey is part of my UX research exploring how Brand & Packaging Designers discover, evaluate, and use AI tools in their work. Your responses will help me understand current challenges, preferences, and what would make AI updates more relevant and useful for designers.
What best describes your role?
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Brand Identity designer
Packaging designer
Brand & Packaging designer
Art/Creative Director
Freelance Designer
Other
How many years have you worked in brand identity or packaging design?
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Less than 1 year
1–3 years
3–7 years
7+ years
What is your current work setup?
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Freelance
Fulltime employee
Own Agency/Studio
Other
Which AI tools do you currently use in your design work?
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ChatGPT
Midjourney
Adobe Firefly / Photoshop or other Generative AI
Gemini
Canva Magic Studio
Pacdora
Packify
Claude
I don't currently use AI tools
Other
At which stages of your design process do you use AI?
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Research & inspiration
Moodboards / concept exploration
Naming & copywriting
Logo / visual identity exploration
Image / asset generation
Packaging concepts
Mockups & visualization
Presentations
Production / dielines
I don't currently use AI
Other
How do you usually discover new AI tools or features?
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Instagram / TikTok
YouTube
LinkedIn
X / Twitter
Reddit / Discord
Newsletters
Colleagues / other designers
Google / Search
I don't actively look
Other
How much time do you spend each week keeping up with AI tools or updates?
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Less than 30 minutes
30 minutes–2 hours
More than 2 hours
None
What usually makes you try a new AI tool?
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It solves a specific problem I have
I see convincing real-world examples
Another designer recommends it
It's free or inexpensive to test
A trusted source reviews it
I rarely try new AI tools
Other
What matters most when choosing an AI tool for your work? (Upto 3 options)
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Output quality
Ease of use
Price
Speed
Brand consistency
Editability/control
Print/production readiness
Commercial usage/licensing
Other
What concerns stop you from using AI-generated work in real client projects?
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Copyright/licensing
Output quality
Brand consistency
Lack of control/editability
Client acceptance
Print/production readiness
Privacy/confidentiality
I don't have major concerns
Other
What would make an AI tool recommendation feel trustworthy?
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Real output examples
Reviews from working designers
Clear strengths and limitations
Up-to-date information
Clear indication of whether it's concept-only or production-ready
Usage/adoption data
Other
What's most frustrating about staying current with AI for your work? (Upto 2 options)
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Too much generic AI hype
Information isn't specific to my design work
Too many tools to compare
Hard to know what's actually useful
Hard to know what's production-ready
Recommendations become outdated quickly
I don't have enough time to research/test tools
Other
Which THREE would be most useful in an AI resource specifically for brand & packaging designers? (Upto 3 options)
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Weekly AI updates
Best AI tools ranked by design task
Curated “worth trying” tools/features
Trusted rankings & sources
Quick AI tutorials
Real designer examples
Quick practice tasks
Other
Think about the last AI tool you tried for design. What made you try it, and did you continue using it? Why or why not?
Would you be willing to participate in a prototype test once it is completed?
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Yes
Maybe
No
If Yes / Maybe, Please provide your Email so I can send you the prototype to test
Submit
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