AEWIA - T2.3 _Advocacy through Digital Technology

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First Name

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Last Name

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Email Address

example@example.com

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Country of Residence

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Participation declaration

Yes

No

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Question 1. Which statement best describes leadership for positive social change?

Having formal authority over other people

Using self-awareness, responsibility and influence to contribute to constructive change

Avoiding difficult decisions to maintain agreement

Working independently without involving others

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Question 2. Why is self-awareness important for effective leadership?

It helps a person understand their values, strengths, limitations and impact on others

It guarantees that every decision will be correct

It eliminates the need to listen to other people

It allows leaders to avoid feedback

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Question 3. What does personal empowerment primarily involve?

Waiting for institutions to make decisions on your behalf

Having control over other people's choices

Developing confidence, agency and the capacity to make informed choices and take action

Becoming independent from every community or network

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Question 4. Which behaviour best demonstrates confidence in a leadership context?

Rejecting all criticism

Expressing ideas clearly while remaining open to feedback

Speaking more than everyone else

Avoiding situations where disagreement is possible

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Question 5. How can personal values contribute to social action?

They can help a person identify what matters to them and guide purposeful action

They should remain completely separate from any social decision

They automatically create a successful campaign

They are useful only in private life

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Question 6. What is individual agency?

The ability to act intentionally and make choices that can influence one's circumstances

The authority to make decisions for an entire community

The ability to persuade everyone to agree

A formal position within an organisation

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Question 7. Which approach best reflects inclusive leadership?

Making decisions alone to save time

Giving priority only to the most experienced participants

Creating opportunities for different people to contribute and be heard

Avoiding diverse perspectives because they can create disagreement

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Question 8. A leader wants to encourage participation in a group. What should they do?

Define every solution before consulting the group

Create a safe space for people to contribute ideas, questions and experiences

Invite only people who already agree with the leader

Limit discussion to avoid criticism

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Question 9. Why is reflection useful for personal leadership development?

It helps people examine experiences, learn from them and improve future actions

It prevents people from changing their opinions

It replaces the need for practical experience

It guarantees immediate success

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Question 10. Which example best represents turning personal empowerment into action?

Recognising an issue you care about, identifying what you can contribute and taking a concrete first step

Waiting until everyone agrees before doing anything

Sharing an opinion without considering the desired change

Avoiding collaboration to maintain full control

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Question 11. What is advocacy?

A process of communicating and acting to influence attitudes, decisions, policies or practices around an issue

A marketing technique used only to sell products

A method for avoiding public debate

A communication activity that requires political office

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Question 12. What is one of the first steps in planning an advocacy action?

Choosing a social media platform before defining the issue

Clearly identifying the issue and the change you want to achieve

Producing as much content as possible

Contacting everyone with the same message

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Question 13. Why is it important to identify the target audience of an advocacy message?

Because every audience should receive exactly the same communication

Because understanding who you want to influence helps you adapt the message and approach

Because only large audiences can create change

Because advocacy should target people who already agree

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Question 14. What makes an advocacy objective effective?

It is broad enough to cover every possible issue

It focuses mainly on the number of social media posts

It is clear about the change the advocacy effort is trying to achieve

It avoids identifying any desired outcome

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Question 15. What is a key message in advocacy?

A concise and relevant idea that communicates what matters, why it matters and/or what action is needed

A complete technical report containing every available detail

A slogan that does not need to relate to the advocacy objective

A message designed only for people already involved in the campaign

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Question 16. Why should advocacy communication be adapted to different audiences?

Because people may have different interests, knowledge, motivations and levels of influence

Because facts should change depending on the audience

Because an advocacy objective should change every time the audience changes

Because strategic communication means telling each audience what it wants to hear

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Question 17. Which communication approach is most likely to strengthen an advocacy message?

Using complex terminology regardless of the audience

Combining clear information with a relevant human story or example

Repeating the same message without considering feedback

Focusing only on the organisation delivering the message

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Question 18. What is a call to action?

A clear invitation asking an audience to take a specific next step

A description of the history of an issue

A list of everyone involved in a campaign

A private message that should never be shared publicly

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Question 19. Why can evidence and reliable information strengthen advocacy?

They make emotional communication unnecessary

They help support claims, increase credibility and explain why action is needed

They guarantee that decision-makers will accept the proposal

They should replace all personal stories and lived experiences

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Question 20. A campaign has a strong message but people do not understand what they are being asked to do. What is most likely missing?

A longer project description

A clear call to action

More technical terminology

A larger number of unrelated messages

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Question 21. What is digital activism?

Using digital technologies and online spaces to raise awareness, organise, engage or mobilise people around a cause

Using the internet only for entertainment

Replacing all offline action with social media

Publishing content without a defined social purpose

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Question 22. Which factor is most important when choosing a digital platform for an advocacy action?

Using the newest platform available

Choosing the platform with the most features

Understanding where the intended audience is active and how they use the platform

Using every platform with identical content

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Question 23. What does online community building involve?

Collecting as many followers as possible without interaction

Creating relationships, shared purpose, participation and ongoing engagement among people connected to a cause

Publishing information without allowing responses

Keeping communication exclusively between campaign organisers

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Question 24. Which action is most likely to increase meaningful digital engagement?

Inviting people to comment, contribute, share experiences or take a specific action

Posting the same content repeatedly without responding

Measuring success only through follower numbers

Removing questions that challenge the campaign

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Question 25. Why is two-way communication important in an online community?

It allows members to contribute, interact and develop a sense of participation

It guarantees that all members will have the same opinion

It prevents the community from growing too quickly

It gives administrators complete control over the discussion

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Question 26. What is digital storytelling?

Using narrative and digital media to communicate experiences, ideas or causes in an engaging way

Publishing only numerical data online

Creating fictional information to attract attention

Using long technical documents as social media posts

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Question 27. Which practice represents responsible digital advocacy?

Sharing unverified information if it supports the cause

Using personal data without permission when the campaign is important

Checking information, respecting privacy and communicating transparently

Creating misleading headlines to maximise clicks

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Question 28. How can a digital network support collective action?

By connecting people, sharing information, coordinating participation and creating opportunities to act together

By ensuring that all members have identical backgrounds

By replacing the need for clear objectives

By limiting communication to campaign organisers

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Question 29. Which indicator provides stronger evidence of meaningful online mobilisation than follower count alone?

The number of different fonts used in campaign materials

The number of people who take a relevant action, participate, contribute or mobilise others

The total number of accounts followed by the campaign

The frequency with which the campaign logo appears

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Question 30. A digital campaign has generated awareness. What would best help transform that awareness into collective action?

Continue publishing information without asking anything from the audience

Provide clear ways for people to participate, connect and take coordinated action

Stop communicating once the message has been seen

Focus exclusively on increasing impressions

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Calculation Correction

37

Score