Airis Lingerie Market Research Survey
Thank you for taking the time to tell us a little more about yourself!
What is your age range?
18-24
25-34
35-44
45-54
55-64
65-74
75+
How much are you willing to pay for a premium lingerie garment?
$0-50
$50-75
$75-100
$100-125
$125-150
$150+
Which premium brands do you currently purchase or want to purchase soon?
Juliemay Lingerie
Knix
WUKA
La Perla
Huha
Other
*if you selected "Other" - which other lingerie brands do you currently purchase or want to purchase soon?
How satisfied are you with your current lingerie?
Worst
1
2
3
4
5
6
7
8
9
Best
10
1 is Worst, 10 is Best
When shopping for lingerie, what do you look for in a piece? (select all that apply).
Tactile comfort & all-day softness
Breathability & skin sensitivity
Silhouette, style & aesthetics
Durability & wash performance
Ethical production & natural materials
Price point
Which feature is an absolute non-negotiable dealbreaker for you?
Pinching/digging waistbands
Synthetic fabrics/sweat trapping
Visible lines
Unflattering silhouette
Comfort focused design (lacks style)
Underwire
Difficult care instructions
Depends on more than one factor
What is your single biggest frustration with the lingerie currently in your drawer (ie. fit, comfort, design, material etc.)?
What would motivate you to choose natural-fibre lingerie over conventional synthetic options? (select all that apply)
Skin sensitivities / hypoallergenic
Breathability
Environmental impact / plastic-free lifestyle
Superior softness and premium feel
Odour resistance
Moisture management
What hormonal symptoms affect you most? (select all that apply)
Temperature fluctuations (hot flashes, night sweats, chills, excessive heat etc.)
Sleep irregularity (difficulty falling asleep, early waking, poor quality)
Weight fluctuations (weight gain/loss, changes in body composition)
Sexual health (vaginal dryness, burning, irritation, urinary urgency)
Skin (dryness, sensitivity, loss of elasticity, changes in texture)
Mood (irritability, anxiety, mood swings, more emotional)
Other
What features do you wish existed in your bra?
Adaptive temperature zones to help regulate body temperature
Flexframe (wireless design)
Soft skin technology (no exposed elastic, seams, tags, hardware)
Dryband (multi-layer underbust band to wick moisture, allow air circulation, dry quickly)
Flexifit (to allow for breast volume and shape fluctuations)
Fabric technology to support the hot-sweat-cold cycle
Stay connected with Airis Lingerie as we redefine lingerie for women in their most confident years
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