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  Take the Government Social Media Survey

• What is your role?*
  Communications SpecialistPublic Information OfficerCity / County Manager or ExecutiveElected OfficialIT or Digital ServicesOther
• What size community do you serve?*
  Fewer than 25,000 residents25,000–100,000100,000–500,000More than 500,000
• How many people are on your social media team (including part-time)?*
  Just me2-34-67+
• How many years has your government been actively using social media?*
  Less than 1 year1-3 years4-6 yearsMore than 6 years
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• Social Media in Government

  An Industry Benchmark Survey
• Which platforms does your team actively manage? (Select all that apply)*
  FacebookInstagramX (formerly Twitter)LinkedInTikTokThreadsYouTubeNextdoorBlueskyOther
• On average, how many times per week does your team post across all platforms?*
  Less than 5 times5-10 times11-20 times21+ times
• What share of your content is video or short-form video (Reels, TikTok, Shorts)?*
  NoneLess than 25%25-50%50-75%More than 75%
• What unique challenges does your government face when using social media?*
  0/500
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• Do you use AI tools to help draft captions, graphics, or content ideas?*
  Yes, regularlyYes, occasionallyNo, but interestedNo, and not interested
• How do you currently measure success? (Select all that apply)*
  Engagement (likes, shares, comments)Reach / impressionsFollower growthWebsite trafficInternal reporting / dashboardsWe don't have a clear system
• How often does your team review social media analytics?*
  RegularlyOccasionallyRarely or never
• What types of content tend to resonate most with your community?*
  0/500
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• Do you report social media performance to leadership or elected officials?*
  Yes, on a regular scheduleYes, occasionallyNo
• Do you feel adequately staffed to meet your community's expectations on social media?*
  YesSomewhatNo
• Do you expect your social media budget or staffing to change in 2027?*
  IncreaseDecreaseStay the sameNot sure
• Which of the following are your top social media challenges? (Select up to 3)*
  Not enough time or resourcesStaying compliant with public records lawsResponding to resident messagesManaging multiple profiles or departmentsCreating content that resonatesKeeping up with platform or algorithm changesLanguage access and translationAccessibility (alt text, captions)Proving the value of social media to leadership
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• Social Media in Government

  An Industry Benchmark Survey
• In a crisis or emergency, how confident are you in your team’s ability to respond quickly on social media?*
  Very confidentSomewhat confidentNot confidentUnsure
• Do you have a documented crisis communication plan for social media?*
  YesNoIn progress
• Who has authority to publish on your government's social accounts during a crisis?*
  One designated personA small approved groupAnyone on the teamUnclear
• What’s one improvement or investment you hope to make in your social media program in 2027?*
  0/500
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• Do you archive your social media content for legal compliance (e.g., Open Records Laws)?*
  Yes, with a dedicated solutionYes, but manuallyNo, but planning toNo, and no plans to
• Are you concerned about staying compliant with public records laws on social media?*
  YesSomewhatNoNot familiar with the requirements
• How has your approach to social media changed in the past year?*
  0/500
• Do you have a documented social media strategy?*
  YesNoMaybe/unsure
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• Social Media in Government

  An Industry Benchmark Survey
• Is someone on your team responsible for monitoring comments and messages daily?*
  YesNoMaybe/unsure
• What tools or platforms (outside of social media) support your digital communication efforts? *
  0/500
• How often do you collaborate with other departments on social media content?*
  FrequentlyOccasionallyRarelyNever
• Do you feel your social media efforts are adequately supported by leadership?*
  YesSomewhatNo
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• Social Media in Government

  An Industry Benchmark Survey
• Can we follow up with you for a short interview or to feature your team’s story?*
  YesNo
• Name*
  First NameLast Name
• Work Email*
  example@example.com
• Organization Type*
  Please Select Local Government County Government Enterprise Government Special District Other
• Data Privacy Consent*
  CivAll is committed to your privacy. By submitting this form, you acknowledge CivAll, a Social News Desk company, uses your information in accordance with its Privacy Policy. You may unsubscribe from our communications at any time.
• Please verify that you are human*
• Submit
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