2027 POC Excellence Awards: Campaigns

POC Excellence Awards

POC Campaign Category
Campaign Awards Description

The Point of Care Marketing Association proudly presents the 2027 Point of Care Excellence Awards, recognizing the campaigns, purpose-driven initiatives, and individuals advancing Point of Care marketing.

Showcase your work and be recognized among the industry's best.

Winners will be celebrated at the 2027 POC NOW Summit on March 18, 2027.

Best Branded Point of Care Campaign

Recognizing outstanding branded campaigns that effectively engage patients, caregivers, and/or healthcare professionals within the Point of Care environment.

Best Unbranded Point of Care Campaign

Honoring exceptional disease awareness and health education campaigns that inform, educate, and inspire action without promoting a specific product.

Best Multicultural Point of Care Campaign

Celebrating campaigns that authentically engage diverse audiences through culturally informed Point of Care strategy and execution.

Important submission guidelines

This form may be used to submit one award entry.
- You may select multiple categories, e.g., Best Branded and Best Multicultural, within the campaign awards, if the same entry applies.
- Submissions are due by February 1, 2027.
Submission Specifications

All written responses must adhere to stated word limits
- Creative samples should be submitted as image files, JPG or PNG format
- Documents: PDF format (maximum file size: 10MB per file)
- Digital/video content: Provide an accessible URL (maximum file size: 10MB per file)
- Confidential or proprietary information should be clearly marked
- All metrics and data must be verifiable
Eligibility to Submit
- Brands, pharmaceutical companies, agencies, and healthcare organizations may submit campaigns
- Campaigns must have launched or been active anytime between January 2025 – December 2026
Review and Selection Process
- Eligibility Review: All submissions will be reviewed for completeness and eligibility
- Evaluation: Selected judges will independently score submissions based on the award criteria
- Scoring Criteria:
  - Strategic approach and execution (25%)
  - Creative excellence (25%)
  - Point of care integration and effectiveness (25%)
  - Measurable results and impact (25%)
Campaign Award Submission
Please select which category you are submitting for:
Campaign Name/Title
Brand/Product name (if applicable)
Therapeutic area or disease state
Submitting company/organization name
Primary Contact Info

First NameLast Name
Title
Email
example@example.com
Agency partner(s) involved (if applicable)
1. Campaign Overview and Background (300 words maximum)

Provide context for the campaign including the business challenge, market landscape, and target audience(s)0/300
2. Campaign Objectives and Goals (200 words maximum)

What were the specific, measurable objectives for this campaign? What did you aim to achieve?0/200
3. Strategy and Approach (400 words maximum)

Describe your strategic approach and how you planned to achieve your objectives **For Branded: Explain how you strategically engaged patients and/or healthcare providers at the point of care to drive awareness, consideration, and action for your specific product or brand ** For Multicultural: Describe your approach to authentic cultural engagement and audience insights ** For Unbranded: Explain your strategy for developing and executing the unbranded campaign.0/400
4. Creative Execution (400 words maximum)

Describe the creative concept and how it was brought to life across point of care tactics. Include details about specific materials, touchpoints, and experiences created. 0/400
5. Point of Care Tactics (300 words maximum)

Detail the specific point of care elements used (exam room materials, waiting room content, provider tools, patient resources, digital experiences, etc. Explain how these tactics were deployed and activated.0/300
6. Results and Impact (400 words maximum)

Provide quantifiable outcomes aligned with your stated objectives and KPIs. Include specific metrics, data points, and business results that can be shared with the industry. Explain the impact and significance of these results.0/400
Examples of campaigns etc.
7. Innovation and Learnings (200 words maximum)

What was innovative or unique about this campaign? What key learnings or insights emerged that could benefit the industry?0/200
8. Public-facing initiative summary:

Provide a short description that may be used in finalist and winner announcements. Do not include confidential information (Maximum: 100 words)0/100
Required Supporting Materials for POC Campaign Submissions

Submissions must include the following:

Creative Samples: Provide 3-5 examples of campaign materials (images, PDFs, or links to digital content)

Results Summary: One-page document with key metrics and outcomes (PDF format)
Creative Samples
Supporting Materials

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Supporting Materials

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Supporting Materials

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Supporting Materials

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Supporting Materials

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Results Summary
Supporting Materials

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Optional Supporting Materials for POC Campaign Submissions
- Case study video (3 minutes maximum)
- Additional creative samples beyond the required 3-5
- Third-party validation or research findings
- Media coverage or industry recognition
- Patient or HCP testimonials (with appropriate permissions)
Case study video (3 min max)

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Additional creative sample(s)

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Third-party validation or research findings

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Media coverage or industry recognition

Cancelof
Patient or HCP testimonials (with appropriate permissions)

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Terms & Conditions

Award Submission Fee

Award Submission

Entry fee for Point of Care Excellence Awards

$350.00 Quantity
Item subtotal:

Total

Debit or Credit Card
Credit Card Number	Security Code
Expiration Month	Expiration Year

Certification and Agreement
Certification and authorization: By submitting this entry, the authorized representative confirms that: The information and results provided are accurate to the best of their knowledge. The initiative meets the award's elegibility requirements. The submitting organization has permission to enter the initiative. Necessary permissions have been obtained for submitted materials, testimonials, and identifiable information. Estimated, projections and unverified results are clearly identified.
Authorized representative:
Name

First NameLast Name
Title
Organization:
Signature:
Date:

MonthDayYear
2 digit month, 2 digit day, 4 digit yearDate
Should be Empty:

POC Excellence Awards

Best Branded Point of Care Campaign

Best Unbranded Point of Care Campaign

Best Multicultural Point of Care Campaign

Eligibility to Submit

Review and Selection Process

Campaign Award Submission

Required Supporting Materials for POC Campaign Submissions

Creative Samples

Results Summary

Optional Supporting Materials for POC Campaign Submissions

Terms & Conditions

Award Submission Fee

Certification and Agreement