Tour Guide of the Year:

Recognises an individual who creates unforgettable visitor experiences by sharing rich cultural stories and knowledge.

Hospitality Hero:

Celebrates an individual whether working in food and beverage, accommodation, or retail who consistently goes above and beyond to ensure a memorable service for guests.

Mana Tiaki Guardian:

Honours an individual who actively preserves and protects the Cook Islands' environment and culture, upholding the values of their community and inspiring others to do the same.

Pa Enua Ambassador:

Showcases an individual who actively promotes tourism in the Pa Enua, sharing its unique culture and experiences with the world.

Innovation Icon:

Shines a light on an individual who thinks outside the box. Innovation isn't just about technology, but about new ways of thinking, working, or creating value. This could be through the tools they use, the experiences they create, or the way they blend traditional knowledge and practices with modern approaches.