Luxury Salon Experience Survey
Share what makes a salon feel truly premium—and what would make an expensive visit fall short.
When you hear ‘luxury salon experience,’ what does that mean to you personally?
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Which things make a higher salon price feel justified to you? (Select all that apply)
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Thorough consultation
Stylist running on time
Personalized recommendations
Relaxing shampoo/scalp massage
High-quality products
Complimentary beverages/snacks
Comfortable seating/environment
Privacy or quieter appointment options
Charging stations/Wi-Fi
Clear pricing before the service begins
Stylist explaining products/techniques
Not feeling rushed
Easy booking/check-in/check-out
Follow-up after the appointment
Small personal touches
Other
What immediately makes an expensive salon NOT feel luxurious?
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Have you ever paid premium/luxury pricing for a salon appointment and felt the experience didn’t match the price?
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Yes
No
If yes, what was missing or disappointing about the experience?
What matters most to you during a salon visit? (Please rank the following)
Which of these would make a premium salon appointment feel more valuable to you? (Please rank your preferences)
How do you prefer your stylist to interact with you during your appointment?
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I love conversation
Some conversation, but I also like quiet
Mostly quiet
I’d love to choose my conversation preference when I book
No preference
What is one small detail a salon has done—or could do—that would make you think, ‘Wow, they really thought of everything’?
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What is something salons spend money on that you personally DON’T care about?
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What does being ‘taken care of’ at a salon mean to you?
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Location & Convenience
Which factors about a salon’s location matter to you when deciding whether to book? (Select all that apply)
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Convenient/easy parking
Feeling safe and comfortable in the area
Easy to find and navigate to
Reasonable travel distance
Central/convenient location
Accessibility for mobility needs
Nearby shops, restaurants, or things to do
Attractive or well-maintained surroundings
Location doesn’t matter much if I love the salon or stylist
Other
Stylist Expertise & Value
What makes a stylist seem knowledgeable and experienced to you? (Select all that apply)
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A thorough consultation
Confident recommendations
A strong portfolio of their work
Positive reviews or referrals
Specialized education or certifications
Clearly explaining what they’re doing and why
Setting realistic expectations about results
Being able to troubleshoot or adjust when something unexpected happens
Working efficiently without making the appointment feel rushed
Confidently answering my questions
Asking thoughtful questions about my hair history, routine, and goals
Other
Have you ever felt that a stylist’s pricing didn’t match their level of skill or experience?
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Yes
No
If yes, what made you feel that the price didn’t match the stylist’s skill or experience?
Anything Else You Want Salons to Hear?
Share anything about salon experiences, pricing, service, comfort, hospitality, frustrations, expectations, or ideas we may not have asked about.
This is your space to share anything else about salon experiences, pricing, service, comfort, hospitality, frustrations, expectations, or ideas that the survey didn’t cover. Candid feedback is welcome, and you can leave this blank if you have nothing else to add.
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