SECOND ANOC DIGITAL COMMUNICATIONS SEMINAR
breakout group sessions
Select your Working Group
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Please Select
Group 1 – AI :How can AI improve efficiency, creativity and impact within NOC communication teams?
Group 2 – Communication During Games: Dakar 2026 & Beyond What communication services, content and support would create the greatest value for NOCs during Dakar 2026 and future multi-sport events?
Group 3 – Building a Collaborative Content Ecosystem: How can ANOC, NOCs, Continental Associations, LOCs and Rights Holders work together to maximise digital visibility?
Group 4 – Athlete Storytelling: How can athletes become the most powerful ambassadors of the Olympic Movement, and how can Dakar 2026 provide a platform to amplify the voices of the next generation?
Group 5 – Digital Services & Innovation: Which digital services should ANOC develop before LA28?
Group 6 – Preparing for Olympic Communications 2030: What skills, technologies and partnerships should NOCs start building today to remain relevant by 2030?
Group 7 - ANOC.tv Studio Experience: How can ANOC.tv Studio create the greatest value for NOCs and athletes during Dakar 2026?
Group 8 – Measuring Impact: How can NOCs use Dakar 2026 to measure what works — from youth engagement and athlete storytelling to reach and community growth — and demonstrate the value of their digital communications?
Group 9 – Reaching New Audiences: How can NOCs engage Gen Z and future Olympic fans?: How should NOCs adapt their content, platforms and storytelling to connect with younger audiences?
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DEFINE
10 min
In your own words, what is the main challenge or opportunity your group is trying to address?
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Summarise the issue in 2–3 sentences.
Why does this matter for NOCs?
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Think about current challenges, communication teams, athletes, audiences and the evolution of the Olympic Movement.
Who are the main stakeholders concerned?
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NOCs
Athletes
IOC
ANOC
Continental Associations
Organising Committees
Rights Holders & Broadcasters
Partners & Technology Providers
Media
Fans & Communities
Other
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EXPLORE
20min - At this stage, don’t worry about prioritising. Capture the most relevant ideas discussed by the group!
What are the main challenges or barriers today?
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What opportunities do you see?
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What ideas or solutions did your group discuss?
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PRIORITISE
25min - From all the ideas discussed, select your TOP 3 recommendations
RECOMMENDATION #1
RECOMMENDATION #1 - What do you recommend?
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RECOMMENDATION #1 - Why is it important?
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RECOMMENDATION #1 - What impact could it have?
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Low impact
1
2
3
4
High impact
5
1 is Low impact, 5 is High impact
RECOMMENDATION #1 - How feasible is it?
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Complicated
1
2
3
4
Easy
5
1 is Complicated, 5 is Easy
RECOMMENDATION #2
RECOMMENDATION #2 - What do you recommend?
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RECOMMENDATION #2 - Why is it important?
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RECOMMENDATION #2- What impact could it have?
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Low impact
1
2
3
4
High impact
5
1 is Low impact, 5 is High impact
RECOMMENDATION #2 - How feasible is it?
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Easy
1
2
3
4
Complicated
5
1 is Easy, 5 is Complicated
RECOMMENDATION #3
RECOMMENDATION #3 - What do you recommend?
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RECOMMENDATION #3 - Why is it important?
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RECOMMENDATION #3 - What impact could it have?
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Low impact
1
2
3
4
High impact
5
1 is Low impact, 5 is High impact
RECOMMENDATION #3 - How feasible is it?
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Easy
1
2
3
4
Complicated
5
1 is Easy, 5 is Complicated
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TURN IDEAS INTO ACTION
25min
What can be done immediately or before Dakar 2026?
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Identify realistic quick wins.
What should be developed in the medium or longer term?
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What role should ANOC play?
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What role should NOCs play?
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Which other stakeholders need to be involved, and how?
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MAKE THE CHOICE
15min
If only ONE recommendation from your group could be implemented, what should it be?
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Why should this be the priority?
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What would success look like?
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FINAL TAKEAWAYS
10min - What are the THREE key messages you want everyone in the room to remember?
Key message #1
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Key message #2
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Key message #3
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Complete this sentence: “To Communicate. Engage. Inspire. more effectively, we need to…”
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Final administrative task
Who will be your group’s rapporteur for the presentation of your report?
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Submit
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