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  • From FOMU ("Fear Of Messing Up") to First Win: A Practical Playbook for AI Adoption in Oil & Gas

    Despite billions in AI investment, most oil and gas operators are stuck: research shows 95% of enterprise AI pilots fail to deliver measurable returns. This white paper from Kurt Kemmerly, SVP of AI Adoption & Consumption at IFS, examines why industrial AI initiatives stall - and lays out a practical, field-tested playbook for building early wins that compound into lasting operational value.

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