The Australian Wagyu Association (AWA) is proud to present the 2027 Wagyu Branded Beef Competition (WBBC) – the only branded beef competition supported by an independent breed representative organisation. The WBBC presents an unparalleled opportunity for Wagyu brands to showcase their products’ extraordinary quality proudly. We are committed to advancing Wagyu as the world’s luxury beef and promoting excellence in its production.
By participating in this competition, you have the chance to demonstrate your dedication to quality Wagyu production and gain well-deserved recognition. Let your passion for premium Wagyu shine in the 2027 Wagyu Branded Beef Competition
For entry and delivery related questions, please get in touch with:
Ella Patterson (Marketing & Events Coordinator).
2027 Competition - Key Dates
Entries Open: Monday 21st September 2026
Entries Close: Monday 5th October 2026
WBBC Deliveries: 10th – 13th November 2026
Judging Days: 16th – 20th November 2026