• Help Shape the Future Brand of the Aurora Area

  • The Aurora Area Convention & Visitors Bureau (AACVB) is exploring a new regional brand that can represent the communities we serve: Aurora, Batavia, Big Rock, Elburn, Geneva, Hinckley, Montgomery, North Aurora, Oswego, Plano, Sugar Grove, Yorkville, and Greater Kendall County.

    Certified by the State of Illinois and in partnership with the Illinois Office of Tourism, the Aurora Area CVB is a private, nonprofit organization dedicated to marketing and promoting the region as a premier overnight destination. Our goal is to enhance the economic and environmental well-being of our region and attract overnight business to area hotels. You may learn more about us by browsing our website and reading our annual visitor publication, the Go Guide, at enjoyaurora.com. 

    This survey is about your perspective: there are no right or wrong answers, and your input will help inform the future brand platform for the region. This survey should take approximately 10-15 minutes to complete. Some, but not all, fields are marked as required.

  • Format: (000) 000-0000.

  • Part 1: What ties us together

  • Which of the following best reflects the strongest foundation for a shared regional identity? (Select up to 3.)*

  • Part 2: Your community

    Tell us about the community you most identify with in our service area.
  • In your opinion, which statement is closest to how the regional brand should work?*

  • Part 3: Where we sit

    Tell us how you perceive the region, or how you think a visitor to the region might view the communities we serve.
  • Where should the Aurora Area sit in the marketplace?*

  • Part 4: Pride and appeal

  • Whose point of view should lead the regional brand story?*

  • Part 5: How far to go with the new brand

    From evolution to revolution, how daring or bold should this new brand be?
  • How far should a new regional brand go?*

  • Part 6: How should it sound?

  • How conversational or formal should the brand sound?*
  • How safe or bold should the brand feel?*
  • Should the brand be more grounded in what the Aurora Area is today, or more aspirational about what it could become?*

  • Brand references

    Almost done! Tell us about other travel brands that inspire or resonate with you.
  • Which style feels closest to the Aurora Area's future brand?

  • Final thoughts

  • Would you be interested in contributing further to this process?
  • Should be Empty: