APOTHEKARI CUSTOMER DISCOVERY SURVEY
Help shape the future of Apothekari
Name
First Name
Last Name
Email
example@example.com
About You
Which of these best describes you?
*
I've purchased Apothekari facial skincare.
I've purchased Apothekari natural deodorant.
I've purchased both.
I've never purchased, but I've heard of Apothekari.
This is the first I'm hearing of Apothekari.
What age range are you?
*
Under 25
25–34
35–44
45–54
55–64
65+
Your Skin Today
Which of these best describes your skin today?
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My skin feels drier than it used to.
My skin has become more sensitive or reactive.
I'm noticing more dark spots or uneven skin tone.
Fine lines or wrinkles are becoming more noticeable.
My skin has lost firmness or elasticity.
My skin looks dull or tired.
I'm noticing more redness or irritation.
My skin feels congested or textured.
I still experience acne or breakouts.
My skincare products don't seem to work like they used to.
Overall, my skin has changed, but I'm not sure why.
My skin is healthy and I'm focused on maintaining it.
Other
Please specify
What do you believe has contributed most to those changes?
*
Getting older
Perimenopause or menopause
Hormonal changes
Stress
Lack of sleep
Sun exposure
Pregnancy or postpartum
Acne or acne treatments (such as Accutane)
A health condition or medication
Climate or environmental changes
Diet or lifestyle changes
Over-exfoliating or too many active ingredients
I'm not sure
Other
What You Look For
When choosing skincare or personal care products, what matters most to you?
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Products that actually work
Science-backed ingredients
Simple routines
Ingredients I understand
Gentle formulations
Fragrance-free options
Dermatologist recommendations
Reviews from real customers
Price and value
Clean ingredients
A brand I trust
Before-and-after results
Sustainable or refillable packaging
Cruelty-free or vegan
A luxurious experience
Other
Where do you usually discover new skincare or personal care brands?
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Instagram
TikTok
Google search
YouTube
Pinterest
Facebook
Email newsletters
Podcasts
Dermatologist or esthetician
Friends or family
Amazon
In-store browsing
Other
Your Experience with Apothekari
If you haven't purchased from us yet, answer what applies and skip the rest.
What originally convinced you to try Apothekari — or, if you haven't yet, what's held you back?
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If you've used Apothekari Natural Deodorant, how did it work for you?
It worked well — I'm still using it.
It worked, but I ran out and didn't reorder.
It didn't control odor well enough.
It irritated my skin.
I didn't like the scent.
I didn't like the texture or application.
It stained or marked my clothing.
Price was a barrier.
I switched to another natural brand.
I switched back to conventional deodorant.
N/A — I've never tried it.
Other
What would you like to see in a natural deodorant?
Stronger, longer-lasting odor protection
A formula for sensitive skin
Baking soda-free option
New or different scents
An unscented option
A smoother, less gritty texture
A cream or balm format
A solid stick format
A travel or mini size
Refillable or low-waste packaging
A lower price or subscription option
A bundle with skincare
Other
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