New Driver Car Kit Survey
Answer a few quick questions, rate kit items, and share your price expectations to help shape a personalised car kit.
Screening
Age range
*
17-24
25-34
35-44
45-54
55+
Which best describes you?
*
Please Select
I'm currently learning to drive
I'm currently learning to drive/not learning at the moment
I passed my driving test within the last 6 months
I passed my test 6-24 months ago
I've been driving for more than 2 years
How often do you drive?
*
Almost every day
Several times a week
1-2 times a week
Less than once a week
What type of driver are you?
*
Mainly personal/everyday driving
Mainly commuting to work/education
Mainly social/leisure driving
A mixture of all of these
Do you currently own or have regular access to a car?
*
Yes
No
Safety & Emergency Items - rate how useful each would be in a car kit
*
Rows
1 - Not at all useful
2
3
4
5 - Essential
Warning triangle
Hi-vis/reflective vest
First aid kit
Torch
Jump leads/jump starter
Tyre pump/inflator
Tow rope
Gloves
Foil/thermal blanket
Ice scraper
De-icer spray
Tyre tread depth gauge
Back
Next
Convenience & Tech Items - rate how useful each would be in a car kit
*
Rows
1 - Not at all useful
2
3
4
5 - Essential
Phone charger
Phone holder
Wireless CarPlay adapter
Dash cam
Blind-spot mirrors
Mini vacuum
Mini trash can
Cup-holder mats
Air freshener
Cleaning cloths/wipes
Steering wheel lock
P-plates
Back
Next
Personalisation hypothesis test
Would you rather buy a pre-made fixed kit or a kit recommended for you based on your driving profile that you can edit?
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Pre-made fixed kit
Recommended personalised kit that I can edit
How much more would you pay for a personalised kit compared with a generic fixed kit?
*
I wouldn't pay more
10-20% more
20-40% more
40%+ more
If shown a kit recommended for you, would you rather:
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Use it as-is
Tweak it slightly
Rebuild it almost entirely myself
How many questions would you be willing to answer to get a personalised recommendation?
*
1-3 questions
4-7 questions
8+ questions
I'd prefer no questions/just a fixed kit
Pricing (Van Westendorp Price Sensitivity Meter)
All answers in this section must be entered in GBP (£) only.
At what price would this kit be so cheap that you'd question its quality? (£)
*
At what price would this kit start to seem like a bargain or good value for money? (£)
*
At what price would this kit start to seem expensive, though you might still consider buying it? (£)
*
At what price would this kit be too expensive to consider buying? (£)
*
Purchase intent and quality control
How likely would you be to purchase a personalised car kit like this?
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Not at all likely
1
2
3
4
Extremely likely
5
1 is Not at all likely, 5 is Extremely likely
This is a quality-check question, to show you are reading carefully please select 'Torch' as your answer
*
Torch
Jump leads
First aid kit
Phone charger
Please share your email address if you'd like to be notified when this kit launches
example@example.com
Submit
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