Holiday Park Group of the Year 2026/27

Group name

Registered/trading address and postcode

Street Address

Street Address Line 2

CityState / ProvincePostal / Zip CodeCountry

Group website

Primary contact name

Primary contact job title

Primary contact email

example@example.com

Primary contact telephone

Area CodePhone Number

Ownership and management structure

Other details

Portfolio profile

Portfolio profile spreadsheet

Changes during the eligibility period

Changes details

Eligibility confirmation

Conflicts of interest

Conflicts details

Please provide the direct links that apply to this entry. These fields are optional. Links may be used to verify information or understand public guest feedback, but judges are not required to consider material outside the submitted entry and supporting evidence.

Facebook page

Instagram profile

LinkedIn page

TikTok profile

YouTube channel

Other social media profile

Google Reviews listing

Tripadvisor listing

Feefo or Trustpilot profile

Other review platform name

Other review platform

Question 1: Group identity, strategy and leadership — 15 points — maximum 650 words

Explain the group’s purpose, portfolio strategy and leadership approach, and how these create a clear direction across all parks. Maximum 650 words. Please include: • Summarise the group’s ownership and management structure, brand architecture and strategic priorities. • Explain how decisions are made centrally and locally, including how park individuality is protected. • Give one example of a group-level decision that materially improved the portfolio during the eligibility period. Judges will look for: A distinctive and credible strategy; effective leadership and governance; clarity between group standards and local autonomy; evidence of delivery.

Question 2: Consistent guest experience across the portfolio — 20 points — maximum 750 words

Show how the group delivers consistently excellent guest experiences across different parks, audiences and locations. Maximum 750 words. Please include: • Describe the group-wide guest journey, service standards and quality assurance approach. • Explain how guest feedback and performance data are compared, shared and acted upon across parks. • Provide portfolio-level results and one example of learning transferred successfully from one park to others. Judges will look for: Consistent standards without losing individuality; strong guest insight; effective service recovery; measurable portfolio-wide outcomes and improvement.

Question 3: People, culture and talent development — 15 points — maximum 700 words

Explain how the group attracts, supports and develops its people while building a strong shared culture across multiple locations. Maximum 700 words. Please include: • Cover recruitment, induction, training, communication, wellbeing, recognition, succession and career progression. • Show how park teams collaborate and share expertise. • Include relevant evidence such as retention, engagement, internal promotion, training participation or workforce development. Judges will look for: A healthy and inclusive culture; strong leadership pipeline; meaningful development and mobility; collaboration between parks; measurable people outcomes.

Question 4: Operational excellence, quality and investment — 15 points — maximum 700 words

Demonstrate how the group uses its combined capability to improve quality, resilience and operational performance across its parks. Maximum 700 words. Please include: • Explain group-wide standards, audits, systems, procurement, safety, maintenance or quality-control processes. • Describe investment during the eligibility period and how priorities were selected. • Give an example of scale, shared services or specialist expertise creating a better result than a park could achieve alone. Judges will look for: Robust and proportionate operations; consistently high quality; smart investment; efficient shared capability; clear benefit to individual parks and guests.

Question 5: Responsible growth and positive contribution — 10 points — maximum 650 words

Explain how the group grows responsibly and creates positive environmental, social and economic impact across its portfolio and destinations. Maximum 650 words. Please include: • Cover measurable environmental action and how progress is managed across parks. • Explain the group’s approach to accessibility, inclusion and different guest needs. • Describe support for local employment, suppliers, communities and destinations, including how group policy allows local relevance. Judges will look for: Credible group-wide commitments translated into local action; measurable progress; accessibility and inclusion; responsible growth and community value.

Question 6: Innovation, marketing and digital capability — 10 points — maximum 600 words

Describe how shared innovation, marketing or digital capability has strengthened the group and improved the experience for guests or teams. Maximum 600 words. Please include: • This may include brand development, customer insight, booking, CRM, communications, technology, new products or operational systems. • Explain the need, what was introduced, how parks adopted it and the result. • Show how the group balances shared capability with relevant local marketing and experiences. Judges will look for: Clear strategic need; effective group-wide implementation; adoption by parks; smart balance of scale and local relevance; measurable impact.

Question 7: Group performance, impact and future direction — 15 points — maximum 750 words

Bring the case together: why has this been an outstanding year for the group, and what has the portfolio achieved collectively? Maximum 750 words. Please include: • Select relevant group-level measures such as guest satisfaction, occupancy, repeat business, direct bookings, revenue, team outcomes, efficiency, investment or community impact. • Compare results with a suitable baseline or target and explain any major variation between parks. • Describe the most significant group-wide challenge, the response and the priorities for the next 12 to 24 months. Judges will look for: A compelling all-round case; credible portfolio-level results; transparent comparison; resilience; evidence that the group adds value; ambitious but realistic future direction.

What has the group achieved that no individual park could have achieved alone? — tie-break only — maximum 250 words

In no more than 250 words, identify the strongest example of additional value created by operating as a group. State what was achieved, why collective action mattered and the evidence that proves the impact. How it is used This answer is not included in the 100-point total. Judges consider it only when two or more entries remain tied after moderation. The strongest specific and substantiated case wins the tie-break.

Supporting evidence uploads

Evidence notes / index

Entrant name

Job title

Date

Holiday Park Awards 2026/27 — Entry Form

Entry details

Online presence and review profiles (not scored)

Scored entry

Supporting evidence

Declaration