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19
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1
Which best describes you?
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Founder / co-founder
Product or company leader
Member of a product team
Consultant / agency
Student / researcher
Other
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2
Where is the product today?
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Idea / concept
Early discovery
Wireframes or early prototype
High-fidelity prototype
Development has started
Working product with early users
Established product with active customers/users
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3
What problem does your product solve?
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4
Who is the product for?
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5
What does it help the user do?
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6
What are you trying to accomplish next?
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Decide whether and how to build an MVP
Test the core product experience before building more
Clarify what should be in the MVP
Improve or redesign an existing product
Fix usability, adoption, workflow, or product complexity
Mature the overall product experience
We mainly need developers to build what is already specified
Something else
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7
What do you most need to learn before building the MVP?
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Select up to 3
Whether people understand the product
Whether users can complete the core experience
Where the experience may be confusing or difficult
Whether users see enough value in the product
Which features or workflows belong in the MVP
Whether the product experience is compelling enough to move forward
How to make the product easier to demonstrate to investors or stakeholders
I'm already confident about what needs to be built
Other
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8
How clear are you on your target user and the problem you are solving?
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Very clear
Mostly clear
Still figuring some of it out
Not clear yet
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9
Can you provide access to 3–5 people who represent your target users?
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Yes
Probably
No
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10
When are you planning to begin MVP development?
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Within 30 days
1–3 months
3–6 months
More than 6 months
Not sure
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11
Previo is a $12,000, 30-day engagement. If it looks like the right fit, are you prepared to make that investment?
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Yes
Yes, but I need approval
Possibly — I need to learn more first
No, that is outside our current budget.
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12
What level of investment could your organization realistically consider for a larger product strategy/design engagement?
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Under $10K
$10K–$25K
$25K–$50K
$50K–$100K
$100K+
Budget is not defined yet
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13
Name
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First Name
Last Name
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14
Work email
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example@example.com
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15
Company
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16
Website
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17
Linkedin
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18
Who would be involved in approving this work?
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I can approve it
I share approval with others
Someone else would approve it
We do not have an approval process yet
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19
Anything else you’d like us to know?
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