This award will be presented to the shop that has engaged creatively and effectively with its customers through social media channels and online trading.
Judges will look for:
Engaging use of social media:
- consistent posting across multiple platforms
- engagement with followers
- communicating your cause and impact
- following/sharing aligned content from the sector
Effective online trading:
- Online promotion of your store’s products by using social media to drive footfall to your store
- Selling via a website or trading partner (e.g. Vinted/eBay)
- Good quality product photography and product descriptions
- Clarity on purchasing procedure
The entries will be judged by a panel of retail and sector experts.
Closing date: Sunday 4th October 2026 - Midnight