Pitch to Whole Foods Market at FeelGood 2026

Pitch to Whole Foods Market at FeelGood: The Health & Wellness Summit 2026

Use this form to apply to pitch your brand as part of FeelGood: The Health & Wellness Summit 2026. You must have a ticket to the Summit to apply. Applications close 29th September at 10am. All eligible applications will be viewed by the buyer. You will be emailed a copy of your application after submitting, please note we are unable to make any changes on your behalf once you submit. We aim to let you know if your application is successful or not by 5pm on 5th October. If successful you will be invited to a 10-minute pitch meeting with the buyer at the Summit on 9th October.
Whole Foods Market have a passion for working with start-ups at the forefront of new consumer trends, and are committed to the growth of small and local businesses. Their focus is on clean formulas, natural and/or organic products, and brands that are environmentally friendly and ecologically responsible. Their buyers are particularly interested in products that are new to market or exclusive, and fit current trends. Whole Foods Market's quality standards for sourcing and ingredients guide them every day in choosing what to put on their shelves: if a product doesn’t meet their standards, they won’t sell it. Find a list of ingredients products cannot contain here: https://www.wholefoodsmarket.co.uk/food-ingredient-quality-standards.
What is your Eventbrite order number?
Please provide the order number that you were sent via email when you purchased your ticket via Eventbrite. If your order number is invalid, your application may not be passed on to the retail buyers.
What is the email address you used when you booked your spot?
Please ensure that this email address is the same one that you have used to buy your ticket on Eventbrite. If it is different, your application may not be passed on to the retail buyer.
What is your first name?
What is your last name?
What is your email address?
What is your mobile number?
This number will be used to contact you in case there are any changes. Please make sure this is accurate and we are able to get hold of you.
What's your website?
What's your brand name?
What is your company name (if different from your brand name)?
Does your product match the description of what we are looking for?
Does your ingredient list comply with our quality standards (https://www.wholefoodsmarket.co.uk/food-ingredient-quality-standards)? (inaccurate replies will not been seen favourably)
Please select one category below. If your product fits into more than one category, please fill out a separate application form for each category.
The above is how the buyers have asked us to organise the categories, so please make every effort to find the one that fits your products. If for some reason you are not able to find a category that fits, please write it here:
Please provide a description of your product(s) including USPs? (max 100 words)
What is your landed price per unit?
What is your product RRP?
Would you offer exclusivity to us?
How would your product compliment what we already have on offer?
Would you be willing to support the listing with a strong cost price?
Where is your product manufactured?
What accreditation do you or your manufacturers have (e.g. BRC, SALSA, IFS, HACCP Declaration of Conformity)?
What distributors do you currently work with?
Where is your brand currently sold/listed?
Do you have any additional comments? (max 100 words)
Can you confirm that the email you've provided is the same email address that you used to buy your ticket?
Are you happy to be contacted by the Pitching sponsor?
Please upload ONE image of your product, 500x500px (PNG or JPEG). Please do not upload more than one image and please ensure the image is the requested dimension otherwise your application may be not be processed.

Please do not upload more than one image and please ensure the image is the requested dimension.
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Pitch to Whole Foods Market at FeelGood: The Health & Wellness Summit 2026