Small Business Saturday brings a national spotlight to local shops, and that can feel like pressure instead of opportunity. This session is built to bring the calm back. We’ll walk through a handful of low-pressure, high-impact steps to have in place before the day, talk through what makes the experience feel great for the customers who walk through your door, and give you a foundation you can build on long after November.You won’t leave with a hundred things to do. You’ll leave with the right few, a plan you trust, and a room full of local owners doing the same thing.